Social Media Manager

FitWhite The House of Glutathione & Aesthetics Corp.; Imus; On-site; PHP 300,000 - 420,000; Full time

Job summary

FitWhite The House of Glutathione & Aesthetics Corp. is seeking a Social Media Specialist to manage and grow our brand presence across platforms.

You will craft, curate, and publish content that aligns with our visual identity and voice, while collaborating with marketing and creative teams to execute campaigns. You will monitor performance, analyze metrics, and provide insights to optimize reach, engagement, and conversions.

Qualifications

• Experience maintaining brand voice and visual identity across platforms.
• Ability to ensure messaging is professional, on-brand, and compliant with company standards.
• Ability to monitor competitor social media activity for insights and opportunities.

Responsibilities

• Develop, plan, and implement social media content aligned with brand strategy.
• Create and publish engaging posts, graphics, videos, and stories across platforms.
• Optimize content for reach, engagement, and conversions.
• Coordinate content calendars with the marketing team.
• Monitor social media accounts for comments, messages, and mentions.
• Respond to followers professionally and promptly.
• Escalate issues or negative feedback to management as necessary.
• Track social media performance metrics (reach, engagement, conversion, growth).
• Analyze data to optimize campaigns and content strategies.
• Provide weekly/monthly reports on KPIs and insights for management.

Skills

Brand voice consistency

Visual identity adherence

Professional messaging

Competitor monitoring

Campaign collaboration

Content calendar coordination

Analytics & reporting

Job description

About the role

The Social Media Specialist manages the company's social media presence across platforms to build brand awareness, engage audiences, and support marketing objectives. This role creates, curates, and publishes content, monitors performance, analyzes metrics, and collaborates with the marketing team to ensure consistent and effective social media strategies.

Key responsibilities

• Develop, plan, and implement social media content aligned with brand strategy

• Create and publish engaging posts, graphics, videos, and stories across platforms

• Optimize content for reach, engagement, and conversions

• Coordinate content calendars with the marketing team

• Monitor social media accounts for comments, messages, and mentions

• Respond to followers professionally and promptly

• Escalate issues or negative feedback to management as necessary

• Track social media performance metrics (reach, engagement, conversion, growth)

• Analyze data to optimize campaigns and content strategies

• Provide weekly/monthly reports on KPIs and insights for management

About you

• Ability to maintain consistent brand voice and visual identity across all platforms

• Ability to ensure messaging is professional, on-brand, and compliant with company standards

• Ability to monitor competitor social media activity for insights and opportunities

• Ability to work with marketing, PR, and creative teams to execute campaigns

• Ability to collaborate with designers, video editors, and copywriters