Social Media Specialist

Private Advertiser; San Juan; On-site; PHP 300,000 - 420,000; Full time

Job summary

Private Advertiser seeks a Social Media Specialist to manage and grow the brand’s online presence. You will create engaging content, manage multiple platforms, and help execute campaigns with deadlines and budgets in mind.

You will develop content calendars, monitor audience interactions, and collaborate with creators to amplify promotions. A portfolio demonstrating social media work is required.

Qualifications

• At least 1–2 years of experience in social media management, digital marketing, content creation, or a related role.
• Strong knowledge of Facebook, Instagram, TikTok, YouTube, and other major social platforms.
• Good copywriting, communication, and content creation skills.
• Portfolio or samples of previous social media/content work.

Responsibilities

• Manage and maintain the company's social media accounts across Facebook, Instagram, TikTok, YouTube, and other platforms.
• Create and publish engaging content such as videos, graphics, captions, and short-form videos.
• Assist in developing content calendars and campaigns based on trends and audience interests.
• Schedule and publish posts using social media management tools.

Skills

Social media management

Content creation

Copywriting

Communication

Campaign planning

Tools

Canva

Adobe Photoshop

Adobe Illustrator

Job description

About the role

The Social Media Specialist is responsible for managing the company's social media platforms and creating engaging content that strengthens brand awareness, audience engagement, and online presence. The role supports the implementation of social media campaigns, community management, content creation, and performance monitoring.

Key responsibilities

• Manage and maintain the company's social media accounts, including Facebook, Instagram, TikTok, YouTube, and other relevant platforms
• Create and publish engaging content such as videos, graphics, captions, and short-form videos
• Assist in developing social media content calendars and campaigns based on current trends and audience interests
• Schedule and publish posts using social media management tools
• Monitor and respond to comments, messages, and other audience interactions
• Assist in coordinating with influencers and content creators for brand promotions
• Monitor brand mentions and identify opportunities for user-generated content
• Support social media promotions and basic paid advertising activities
• Track and analyze social media metrics such as reach, engagement, followers, and content performance
• Prepare regular social media performance reports and recommend content improvements

Qualifications:

• At least 1–2 years of experience in social media management, digital marketing, content creation, or a related role
• Strong knowledge of Facebook, Instagram, TikTok, YouTube, and other major social media platforms
• Good copywriting, communication, and content creation skills
• Experience in creating social media graphics, illustration and videos
• Proficient in Canva; knowledge of Adobe Photoshop, Illustrator, or other creative tools is an advantage
• Basic understanding of social media advertising, analytics, and influencer marketing
• Creative, organized, detail-oriented, and able to manage multiple tasks
• Good communication and interpersonal skills
• Must have a portfolio or sample of previous social media/content work