Social Media specialist

Playmate Leisure Solutions Corp.; Taguig; On-site; PHP 334,800 - 558,000; Full time

Benefits offered by this job

Company events

Health insurance

Life insurance

Opportunities for promotion

Promotion to permanent employee

Job summary

Playmate Leisure Solutions Corp. is looking for an experienced Social Media Advertising Specialist in Taguig. The successful candidate will create and manage high-performing campaigns on Facebook, Google Ads, and TikTok, analyze performance data, and collaborate with creative teams to enhance ad creatives. This full-time, permanent position offers benefits such as health and life insurance, plus opportunities for promotion. Applicants must reliably commute or plan to relocate before starting work.

Qualifications

• Proven experience in managing advertising campaigns across social media platforms.
• Strong analytical skills to interpret data and optimize advertising strategies.

Responsibilities

• Create, manage, and optimize advertising campaigns.
• Analyze ad performance and prepare reports with actionable insights.
• Collaborate with the creative team on ad creatives.

Skills

Facebook Ads

Cross-platform campaign management

Data analysis

A/B testing

Adjust

Appsflyer

Job description

Job Summary

We are seeking an experienced Social Media Advertising Specialist with a strong command of Facebook Ads and cross-platform campaign management. This role will be responsible for creating, executing, monitoring, and optimizing high-performing advertising campaigns across Facebook, Google, and TikTok. You will also be expected to analyze ad performance data using third-party attribution platforms such as Adjust or Appsflyer, and make data-driven decisions to continuously improve ad strategies and ROI.

Key Responsibilities

• Create, manage, and optimize advertising campaigns across Facebook, Google Ads, and TikTok Ads platforms.
• Develop and execute innovative ad strategies tailored to specific campaign goals, target audiences, and platform requirements.
• Continuously monitor ad performance across platforms, identifying trends, inefficiencies, and opportunities for optimization.
• Collaborate with the creative team to design and test high-performing ad creatives (images, videos, copy).
• Conduct A/B tests and performance analysis to refine targeting, bidding, and creative strategies.
• Leverage third-party attribution tools such as Adjust or Appsflyer to track performance, understand user behavior, and assess channel effectiveness.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Stay up to date with the latest trends, algorithm updates, and best practices across social media advertising platforms.

Job Types: Full-time, Permanent

Benefits

• Company events
• Health insurance
• Life insurance
• Opportunities for promotion
• Promotion to permanent employee

Schedule

• 8 hour shift
• Day shift

Ability To Commute/relocate

• Taguig: Reliably commute or planning to relocate before starting work (Required)