Social Media Specialist

PRIME GLOBAL CORPORATION; Metro Manila; On-site; PHP 279,000 - 469,000; Full time

Job summary

PRIME GLOBAL CORPORATION in Metro Manila is seeking a Social Media Specialist who excels at building engaging content and growing brand presence across Facebook, Instagram, TikTok, LinkedIn, and more.

You will develop and execute strategies, monitor channels, respond to audiences, and collaborate with marketing to ensure cohesive branding. This role emphasizes analytics, paid campaigns, and timely content calendars.

Qualifications

• Bachelor’s degree or equivalent in marketing/communications.
• Experience in managing social media platforms and content calendars.
• Familiarity with analytics tools and paid social campaigns.

Responsibilities

• Develop and manage social media strategies across platforms.
• Create high‑quality content incl. images, videos, captions.
• Monitor channels, respond to comments, foster community.
• Track metrics and report on reach, engagement, conversions.
• Stay updated on trends and best practices.
• Collaborate with marketing and creative teams for branding.
• Plan and execute paid social campaigns to boost reach.
• Manage the content calendar and posting schedules.

Skills

Social media strategy

Content creation

Community engagement

Social analytics

Paid social advertising

Copywriting & storytelling

Time management

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

Job description:

PRINCIPAL PURPOSE OF THE POSITION

Social Media Specialist who is passionate about creating engaging content and driving brand awareness through social platforms. This role is responsible for developing and executing social media strategies that align with our marketing goals, increase audience engagement, and strengthen our online presence.

SPECIFIC SKILLS, DUTIES AND RESPONSIBILITIES

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).

• Create and curate high-quality, engaging content (images, videos, captions) that reflect the brand's voice.

• Monitor social media channels, respond to comments/messages, and foster community engagement.

• Track, analyze, and report on social media performance metrics (reach, engagement, conversions).

• Stay updated on social media trends, tools, and best practices to keep the brand relevant.

• Collaborate with marketing and creative teams to ensure consistent branding across all channels.

• Plan and execute paid social media campaigns to boost reach and engagement.

• Manage the content calendar and ensure timely posting of campaigns and updates.

JOB SPECIFICATIONS

• Education: Bachelor’s degree in Marketing, Communications, or related field.

• Experience: At least 1–2 years of proven experience in social media management.

• Proficiency in major social platforms and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

• Strong understanding of analytics tools (e.g., Facebook Insights, Instagram Analytics).

• Creative mindset with excellent copywriting and visual storytelling skills.

• Knowledge of paid advertising on social platforms.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Job Types: Full-time, Permanent

Work Location: In person