Social Media Specialist

Kaizen Gaming; Manila; On-site; PHP 420,000 - 700,000; Full time

Job summary

Kaizen Gaming, the Betano brand, seeks a Social Media Specialist to drive Betano Philippines’ organic social presence. You will adapt global content to the local market, ensuring brand voice across Facebook, X, Instagram, YouTube and TikTok.

You will work with HQ Marketing, creative and CRM teams to plan and execute campaigns, monitor performance, and optimize content to engage Filipino audiences while adhering to local regulations.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• At least 2 years of experience in organic social media marketing (B2C preferred).
• Strong knowledge of platform-specific best practices across Facebook, X, Instagram, YouTube and TikTok.
• Experience developing social media strategies that drive business growth.
• Experience with social listening and performance tools (e.g., Sprout, Brandwatch) and strong analytics to improve campaigns.
• Excellent writing and communication skills in English.
• Fluency in Filipino (Tagalog) is a strong asset and helpful for local market.
• Ability to manage multiple projects and collaborate cross-functionally with creative, marketing, CRM, performance and agencies.
• Experience in regulated industries (gaming, sports, entertainment) is a plus.
• Familiarity with AI-powered content creation tools is a plus.

Responsibilities

• Develop and execute Betano Philippines’ organic social media strategy aligned with global framework.
• Localize global campaigns for the Philippine market.
• Create engaging content in collaboration with creative teams and agencies.
• Manage social media accounts including Facebook, X, Instagram, YouTube and TikTok.
• Plan posting calendars following centralized content calendar and approval workflow.
• Collaborate with HQ Marketing, sponsorships, and other teams to deliver premium content.
• Monitor channels and respond to comments and messages to grow the community.
• Use analytics tools to track performance and optimize campaigns.
• Stay ahead of platform trends and innovate content.
• Work with creators and partners for collaborations tied to sponsorships or moments.
• Test AI tools for content creation and reporting.
• Ensure content follows brand guidelines and local gaming regulations.

Skills

Organic social

Campaign planning

Content creation

Social analytics

English writing

Tagalog fluency

Cross-functional

Regulated industries

AI tools

Education

Bachelor's in Marketing

Job description

Social Media Specialist DEPARTMENT:Commercial LOCATION:Manila, Philippines

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let’s start with the role

As a Social Media Specialist, you will be responsible for executing, optimizing, and growing Betano’s organic social media presence in the Philippines. Working in close collaboration with the HQ Marketing team, you will adapt our global content framework to the local market, bring global campaigns to life for Filipino audiences, and ensure the brand’s voice is consistently represented across platforms.

As a Social Media Specialist, you will:

• Develop and execute Betano Philippines’ organic social media strategy, aligned with our global content framework and business objectives;
• Adapt and localize global campaigns and activations for the Philippine market, ensuring the content resonates with local audiences;
• Create engaging and shareable content, including text, image and video, in collaboration with the creative department and agencies;
• Manage and maintain social media accounts, including Facebook, X, Instagram, YouTube, and TikTok;
• Develop and fully execute posting plans and calendars for organic content, following the centralized content calendar, planning process and approval workflow, and in coordination with Content, Marketing, CRM and Performance teams;
• Collaborate with the HQ Marketing team, sponsorships, creative, digital, product teams and agencies to deliver consistent, premium content and integrated marketing campaigns;
• Monitor social media channels and respond to comments, messages and mentions in a timely and professional manner, supporting community growth;
• Use social listening and analytics tools to track and report on performance, and turn insights into optimization opportunities;
• Stay ahead of platform trends and audience behaviors, and recommend ways to drive innovation and improve our social media presence;
• Work closely with creators, influencers and partners to develop and execute collaborations tied to sponsorships or cultural moments;
• Test and use social and AI-powered tools that improve content creation, planning and reporting;
• Ensure all content follows brand guidelines, local regulations and responsible gaming standards.

What you will bring:

• Bachelor’s degree in Marketing, Communications, or a related field;
• At least 2 years of experience in organic social media marketing, preferably in a B2C environment;
• Strong knowledge of platform-specific best practices and content formats across social media platforms, including but not limited to Facebook, X, Instagram, YouTube and TikTok;
• Experience in developing and implementing social media strategies that drive business growth;
• Experience with social media listening and performance tools (e.g., Sprout, Brandwatch, or similar), and strong analytical skills to measure and improve campaign performance;
• Excellent writing and communication skills in English;
• Fluency in Filipino (Tagalog) is a strong asset, with a good understanding of Philippine social media culture and audience behavior;
• Ability to manage multiple projects and collaborate cross-functionally with creative, marketing, CRM, performance and agency teams;
• Experience working within regulated industries (e.g., gaming, sports, entertainment) is a plus;
• Familiarity with AI-powered content creation tools is a nice-to-have.