Social Media Manager

Confidencial; Philippines; On-site; PHP 700,000 - 1,200,000; Full time

Job summary

Confidencial is launching a new online casino brand in the Philippines and seeks a strategist-creator to shape its identity from day one. You will define brand voice, content strategy, and social presence, translating business objectives into engaging esports-driven campaigns.

The role covers content planning for Instagram, TikTok, and X, live-event coverage, influencer collaboration, and regional localization while ensuring regulatory compliance and strong audience growth.

Qualifications

• 3 to 5 years of professional experience in social media, marketing, esports, gaming, or digital content roles.
• Proven experience managing social media for esports, gaming, or entertainment brands.
• Strong knowledge of the competitive esports ecosystem, teams, formats, and community culture.
• Excellent written communication skills and strong attention to detail.
• English proficiency at C1 level or above.

Responsibilities

• Develop and execute content plans for Instagram, TikTok, and X (Twitter) with a focus on esports and competitive gaming.
• Create and coordinate posts, Reels, Stories, teams, players, streams, and community moments while maintaining the brand voice.
• Produce content around major esports events and other games, including hype material, match-day posts, memes, and highlights.
• Localize campaigns for the market, adapting language, tone, and visuals to regional regulations.
• Translate business objectives into social media initiatives to boost awareness, engagement, and acquisition.
• Experiment with new formats and storytelling approaches to establish a distinctive brand identity.
• Manage day-to-day operations of social media accounts, including scheduling and publishing.
• Monitor esports calendars, matches, rosters, transfers, results, and community discussions for timely content.
• React quickly to live matches and viral moments to maximize engagement.
• Ensure visual quality, consistency, and regularity across assets.
• Collaborate with ambassadors, streamers, and content creators; brief influencers on narratives and objectives.
• Track performance of esports and ambassador-led content and provide insights for improvement.
• Monitor community feedback and emerging trends to identify opportunities.
• Build and maintain an active esports-focused community across platforms.
• Implement interactive mechanics like predictions, polls, and MVP votes.
• Moderate comments and respond to messages to engage the community.
• Coordinate with Legal and Compliance to validate campaigns and promotions.

Skills

Social media strategy

Esports knowledge

Content creation

Community management

Influencer partnerships

Live-event coverage

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Job description

We're launching a new online casino brand in the Philippines region, and we're looking for someone who wants to play a key role in shaping its identity from day one.

This is a unique opportunity to define how the brand looks, sounds, and connects with its audience. Rather than joining an established marketing team, you'll help create the brand's personality, tone of voice, content strategy, and social presence from the very beginning.

If you're equal parts strategist and creator, thrive in fast-paced environments, and love turning ideas into culture, we'd love to meet you.

Main Responsibilities

Brand Strategy & Content Development

• Develop and execute content plans for Instagram, TikTok, and X (Twitter), with a strong focus on esports and competitive gaming, tailored to the interests and trends of the audience.
• Create and coordinate posts, Reels, Stories, teams, players, streams, and community moments, while maintaining BetBoom's brand voice and positioning.
• Produce content centered around major esports events and other games (such as MLBB and Dota 2), including hype-building material, match-day posts, reactions, memes, and highlights.
• Localize global and esports-driven campaigns for the market, adapting language, tone, and visuals while ensuring compliance with regional regulations.
• Translate business objectives into creative social media initiatives that strengthen brand awareness, engagement, and customer acquisition.
• Continuously experiment with new formats, storytelling approaches, and content ideas to establish a distinctive and recognizable brand identity.

Social Media Operations

• Manage day-to-day operations of social media accounts, including content scheduling, publishing, and ensuring brand consistency across platforms.
• Monitor esports calendars, matches, rosters, transfers, results, and community discussions to create timely and reactive content.
• React quickly to live matches, clutch moments, wins/losses, upsets, and viral esports moments.
• Ensure visual quality, consistency, and regularity across all published assets.

Community & Influencer Engagement

• Work closely with esports-related ambassadors, streamers, and content creators.
• Brief influencers on esports narratives, match context, and campaign objectives; review deliverables and support planning or filming when necessary.
• Track performance of esports and ambassador-led content, assessing reach, engagement, and community response aligned with the Company's brand identity.
• Monitor community feedback, social conversations, and sentiment to identify opportunities and emerging trends.
• Build and maintain an active, esports-focused community across social media platforms.
• Implement interactive mechanics related to esports, such as predictions, score guesses, MVP votes, polls, comment-based games, and community features.
• Moderate comments, respond to messages, and actively engage in esports-related discussions.
• Track emerging esports trends, memes, and community feedback.

Campaign Support & Cross-Functional Collaboration

• Support esports marketing initiatives, including campaigns, brand activations, special projects, and giveaways (where permitted).
• Collaborate with designers, copywriters, video editors, and media buyers to deliver integrated esports campaigns.
• Prepare regular internal reports on social media and esports content performance, providing insights and recommendations for continuous improvement.

Legal & Compliance

• Ensure all published content complies with regional advertising regulations, betting legislation, and the Company's internal marketing and communication policies.
• Coordinate with Legal and Compliance teams whenever necessary to validate campaigns, promotions, partnerships, and branded content.
• Maintain responsible communication practices while protecting the Company's reputation and ensuring regulatory compliance.
• 3 to 5 years of professional experience in social media, marketing, esports, gaming, or digital content roles.
• Proven experience managing social media for esports, gaming, or entertainment brands.
• Strong knowledge of the competitive esports ecosystem, teams, formats, and community culture.
• Demonstrated ability to create real-time and reactive content during live events.
• Strong understanding of regional digital culture and social media trends.
• Excellent written communication skills and strong attention to detail.
• English proficiency at C1 level or above.
• Ability to work in fast-paced, event-driven environments.
• Willingness to work flexible hours, including evenings, weekends, and holidays, particularly during major esports events.