Social Media Specialist – Philippines Growth & Campaigns

Kaizen Gaming; Manila; On-site; PHP 420,000 - 700,000; Full time

Job summary

Kaizen Gaming, the Betano brand, seeks a Social Media Specialist to drive Betano Philippines’ organic social presence. You will adapt global content to the local market, ensuring brand voice across Facebook, X, Instagram, YouTube and TikTok.

You will work with HQ Marketing, creative and CRM teams to plan and execute campaigns, monitor performance, and optimize content to engage Filipino audiences while adhering to local regulations.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• At least 2 years of experience in organic social media marketing (B2C preferred).
• Strong knowledge of platform-specific best practices across Facebook, X, Instagram, YouTube and TikTok.
• Experience developing social media strategies that drive business growth.
• Experience with social listening and performance tools (e.g., Sprout, Brandwatch) and strong analytics to improve campaigns.
• Excellent writing and communication skills in English.
• Fluency in Filipino (Tagalog) is a strong asset and helpful for local market.
• Ability to manage multiple projects and collaborate cross-functionally with creative, marketing, CRM, performance and agencies.
• Experience in regulated industries (gaming, sports, entertainment) is a plus.
• Familiarity with AI-powered content creation tools is a plus.

Responsibilities

• Develop and execute Betano Philippines’ organic social media strategy aligned with global framework.
• Localize global campaigns for the Philippine market.
• Create engaging content in collaboration with creative teams and agencies.
• Manage social media accounts including Facebook, X, Instagram, YouTube and TikTok.
• Plan posting calendars following centralized content calendar and approval workflow.
• Collaborate with HQ Marketing, sponsorships, and other teams to deliver premium content.
• Monitor channels and respond to comments and messages to grow the community.
• Use analytics tools to track performance and optimize campaigns.
• Stay ahead of platform trends and innovate content.
• Work with creators and partners for collaborations tied to sponsorships or moments.
• Test AI tools for content creation and reporting.
• Ensure content follows brand guidelines and local gaming regulations.

Skills

Organic social

Campaign planning

Content creation

Social analytics

English writing

Tagalog fluency

Cross-functional

Regulated industries

AI tools

Education

Bachelor's in Marketing

Job description

Kaizen Gaming, the Betano brand, seeks a Social Media Specialist to drive Betano Philippines’ organic social presence. You will adapt global content to the local market, ensuring brand voice across Facebook, X, Instagram, YouTube and TikTok.

You will work with HQ Marketing, creative and CRM teams to plan and execute campaigns, monitor performance, and optimize content to engage Filipino audiences while adhering to local regulations.