Social Media Manager

One Nadela Medical Group; Philippines; On-site; PHP 391,000 - 670,000; Full time

Job summary

One Nadela Medical Group is seeking a Social Media Manager to plan, create, and manage content across digital platforms to strengthen brand presence, attract clients, and support clinic growth.

The role emphasizes aesthetics/medical marketing, patient engagement, and lead generation while ensuring content aligns with clinical standards and brand identity.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as a Social Media Manager in aesthetics/healthcare is preferred.
• Strong knowledge of social media platforms and trends.

Responsibilities

• Develop and execute monthly social media content plans aligned with marketing goals.
• Manage platforms such as Facebook, Instagram, TikTok, and other relevant channels.
• Create high-quality, engaging content (photos, videos, reels, captions).
• Coordinate with doctors and facialists for treatment highlights and educational posts.
• Drive inquiries, bookings, and conversions through campaigns.
• Monitor engagement, reach, and conversion metrics; prepare monthly reports.

Skills

Social media strategy

Content creation

Copywriting

Photo/video editing

Canva

Meta Business Suite

Organized

Education

Bachelor's degree in Marketing/Communications

Tools

Canva

Meta Business Suite

Job description

Social Media Manager is responsible for planning, creating, and managing content across all digital platforms to strengthen brand presence, attract clients, and support clinic growth. This role focuses on aesthetic/medical marketing, patient engagement, and lead generation while ensuring all content aligns with clinical standards and brand identity.

Responsibilities:

Social Media Strategy & Management

• Develop and execute monthly social media content plans aligned with marketing goals

• Manage platforms such as Facebook, Instagram, TikTok, and other relevant channels

• Monitor trends and implement timely, relevant content strategies

Content Creation & Branding

• Create high-quality, engaging content (photos, videos, reels, captions)

• Ensure all content reflects the clinic's branding, professionalism, and medical credibility

• Coordinate with doctors and facialists for treatment highlights, before-and-after content, and educational posts

Marketing & Lead Generation

• Drive patient inquiries, bookings, and conversions through social media campaigns

• Collaborate with marketing team on promotions, launches, and seasonal campaigns

• Monitor and improve engagement, reach, and conversion metrics

Performance Tracking & Reporting

• Analyze performance metrics (engagement, reach, leads, conversions)

• Prepare monthly reports with insights and recommendations

• Continuously optimize strategies based on data

Compliance & Quality Control

• Ensure all content complies with medical advertising standards and company protocols

• Protect patient confidentiality at all times

• Secure proper consent for client photos/videos

Qualifications

• Bachelor's degree in Marketing, Communications, or related field

• Proven experience as a Social Media Manager (preferably in aesthetics, beauty, or healthcare)

• Strong knowledge of social media platforms and trends

• Skilled in content creation, photo/video editing, and copywriting

• Experience with tools such as Canva, Meta Business Suite, or similar

• Creative, detail-oriented, and highly organized

Preferred Skills

• Experience in aesthetic/medical clinic marketing

• Basic knowledge of skincare or cosmetic treatments

• Paid ads experience (Facebook/Instagram Ads)

• Influencer marketing and collaboration experience