Social Media Manager

Private Advertiser; Naga; On-site; PHP 360,000 - 720,000; Full time

Job summary

Private Advertiser in the Philippines is seeking a results-driven Social Media Manager with a strategic mindset and experience in online gaming to lead our social media initiatives. The role involves developing content plans, coordinating with creatives, managing multiple platforms, monitoring performance, and adjusting campaigns to improve engagement and brand awareness within gaming regulations.

You will report to the marketing lead, oversee content calendars, and deliver weekly and monthly

Qualifications

• Experience leading social media teams or campaigns.
• Strong understanding of digital marketing trends and platforms.
• Ability to analyze performance data and derive insights.
• Excellent written and visual storytelling skills.
• Familiarity with online gaming industry is a plus.

Responsibilities

• Develop and implement social media strategies aligned with marketing objectives.
• Content Planning and Management: prepare calendars, posting schedules, and campaigns.
• Create and oversee content (graphics, videos, ads) for social channels.
• Manage platforms: Facebook, Instagram, TikTok, YouTube, etc.
• Lead campaigns to boost brand awareness and engagement in gaming.

Skills

Leadership

Creativity

Analytics

Digital marketing

Social media management

Job description

About the role

A creative, strategic, and results-driven Social Media Manager, preferably with experience in the online gaming industry.

Social Media Manager is responsible for developing and implementing effective social media strategies, strengthening brand awareness, managing online communities, increasing audience engagement, and driving digital marketing performance across various social media platforms.

Requires strong leadership, creativity, analytical skills, and a comprehensive understanding of digital marketing trends and social media management.

Key responsibilities

• Develop and implement effective social media strategies aligned with the company's marketing objectives.
• Content Planning and Management: Develop monthly and quarterly content plans, prepare detailed content calendars, establish posting schedules, and organize promotional campaigns aligned with marketing goals.
• Plan, create, and oversee engaging social media content, including graphics, videos, advertisements, and promotional materials.
• Manage the company's social media platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant channels.
• Develop and execute creative marketing campaigns tailored to the online gaming industry to increase brand awareness and audience engagement.
• Research social media trends, competitor activities, and audience preferences to develop relevant and innovative content strategies.
• Supervise and coordinate with graphic artists, content creators, and marketing personnel to ensure timely content production and publication.
• Review and approve social media content to maintain quality, brand consistency, and compliance with company standards.
• Manage online communities, monitor audience engagement, and coordinate with relevant departments regarding customer concerns.
• Monitor and analyze content performance, social media engagement, audience growth, campaign effectiveness, and conversion rates.
• Prepare weekly and monthly performance reports, evaluate marketing KPIs, and recommend improvements to content strategies and marketing campaigns.
• Ensure all social media content and promotional activities comply with company branding guidelines, platform policies, and applicable gaming regulations.
• Perform other marketing-related duties and responsibilities as assigned by management.