Social Media Manager

Gourmet Farms Inc.; Metro Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Gourmet Farms Inc. in Metro Manila is seeking an experienced Social Media Manager to lead our digital presence, shape brand storytelling, and drive high-impact campaigns across multiple platforms.

You will translate business goals into dynamic online strategies and collaborate with internal teams and external partners. The role requires at least 3 years in social media management or digital marketing, a Bachelor's degree in a related field, and a proven ability to mentor content creators, manage

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• At least 3 years of proven experience in social media management or digital marketing.
• Track record of managing creative teams, multi-channel campaigns, and external agency partners.
• Strong understanding of social media analytics, digital marketing trends, paid media, and performance tracking.
• Background working with TV networks, media production companies, entertainment brands, or dynamic consumer lifestyle brands is a strong advantage.

Responsibilities

• Develop, implement, and oversee comprehensive social media strategies aligned with overall business goals across all primary digital platforms.
• Plan and curate content calendars, lead promotional campaigns, and direct integrated digital marketing initiatives from concept to execution.
• Lead, mentor, and empower an in-house team of content creators while building strong working relationships with creative agencies, media partners, and external vendors.
• Track, analyze, and optimize campaign metrics and ROI using data-driven insights to refine strategy and maximize performance.
• Oversee social media advertising budgets, manage influencer and brand partnerships, and handle crisis communications to maintain brand integrity.

Skills

Social media management

Digital marketing

Analytics

Campaign management

Team leadership

Vendor coordination

Education

Bachelor's degree in Marketing, Communications, Public Relations

Job description

About the role

We are looking for an experienced and strategic Social Media Manager to lead our digital presence, drive high-impact social media campaigns, and grow an engaged online community. In this role, you will be responsible for shaping our brand story, translating business objectives into dynamic digital strategies, and managing multi-platform campaigns that elevate our brand and boost customer engagement.

Key responsibilities

• Develop, implement, and oversee comprehensive social media strategies aligned with overall business goals across all primary digital platforms.

• Plan and curate content calendars, lead promotional campaigns, and direct integrated digital marketing initiatives from concept to execution.

• Lead, mentor, and empower an in-house team of content creators while building strong working relationships with creative agencies, media partners, and external vendors.

• Track, analyze, and optimize campaign metrics and ROI using data-driven insights to refine strategy and maximize performance.

• Oversee social media advertising budgets, manage influencer and brand partnerships, and handle crisis communications to maintain brand integrity.

About you

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

• At least 3 years of proven experience in social media management or digital marketing.

• Track record of managing creative teams, multi-channel campaigns, and external agency partners.

• Strong understanding of social media analytics, digital marketing trends, paid media, and performance tracking.

• Background working with TV networks, media production companies, entertainment brands, or dynamic consumer lifestyle brands is a strong advantage.