Social Media Manager

Anymall PH; Philippines; On-site; PHP 446,000 - 725,000; Full time

Job summary

Anymall PH is seeking a skilled Social Media Manager to drive brand awareness, engagement, and sales through strategic planning and content management.

You will lead content creation and publishing, supervise teammates, manage paid campaigns, monitor trends, and report performance to management on a monthly basis.

The role requires collaboration with Marketing, Creative, and E-Commerce teams, strong communication, and a data-driven approach to optimize ROI.

Responsibilities

• Develop and execute social media strategies to boost brand awareness, engagement, and sales.
• Plan and manage social media calendars, campaigns, and content schedules.
• Identify opportunities and trends to keep the brand relevant and competitive.
• Oversee creation and publishing of high-quality content (photos, videos, reels, captions, etc.).
• Ensure all content aligns with brand voice, tone, and visual identity.
• Collaborate with creative and marketing teams to produce campaign assets.
• Manage and respond to audience interactions across all platforms.
• Foster community growth and brand loyalty by engaging with followers and addressing inquiries promptly.
• Analyze and report on social media metrics (reach, engagement, conversions, etc.).
• Use insights to optimize strategies, improve performance, and increase ROI.
• Present monthly reports to management on key performance outcomes.
• Supervise social media specialists, content creators, or interns.
• Coordinate with other departments (KOL, Creative, E-Commerce) to ensure cohesive brand messaging.
• Manage paid social media campaigns and budgets.
• Collaborate with ads/media teams for effective targeting and creative optimization.
• Stay updated on social media best practices, algorithms, and emerging trends.
• Recommend innovative strategies to enhance online presence and engagement.

Job description

Key Responsibilities

Strategy and Planning

• Develop and execute comprehensive social media strategies that support brand awareness, engagement, and sales objectives.
• Plan and manage social media calendars, campaigns, and content schedules. Identify new opportunities and trends in social media to keep the brand relevant and competitive.

Content Management

• Oversee the creation, and publishing of high-quality, engaging content (photos, videos, reels, captions, etc.).
• Ensure all content aligns with brand voice, tone, and visual identity.
• Collaborate with the creative and marketing teams to produce campaign assets.

Community Engagement

• Manage and respond to audience interactions across all platforms.
• Foster community growth and brand loyalty to by engaging with followers and addressing inquires or feedback promptly.

Performance Analysis

• Task, analyze, and report on social media metrics (reach, engagement, conversions, etc.).
• Use insights to optimize strategies, improve performance, and increase ROI.
• Present monthly reports to management highlighting key performance outcomes.

Team Coordination

• Supervise Social Media Specialist, Content Creators, or Interns.
• Coordinate with other departments (e.g., KOL, Creative, E-Commerce) to ensure cohesive brand messaging.

Advertising and Campaigns

• Manage paid social media campaigns and budgets.
• Collaborate with ads or media team for effective targeting and creative optimization.

Trend Monitoring

• Stay updated on social media best practices, algorithms, and emerging trends.
• Recommend innovative strategies to enhance online presence and engagement.