SOCIAL MEDIA/DIGITAL MARKETING SPECIALIST (ENTRY TO MID-LEVEL)

Crackerjack Corporation; Mabalacat; On-site; PHP 446,000 - 725,000; Full time

Job summary

Crackerjack Corporation is seeking a skilled Social Media & Digital Marketing professional to develop and implement comprehensive plans that align with company objectives and target audiences.

You will create engaging content (graphics, videos, written posts) for Facebook, Instagram, LinkedIn, and other platforms, manage accounts, schedule posts, respond to comments, and monitor trends to optimize performance.

Qualifications

• 2+ years of experience in social media management and digital marketing.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills, with attention to detail.
• Creative thinking and ability to generate engaging content ideas.
• Strong analytical skills and ability to interpret data to drive decisions.

Responsibilities

• Develop and implement comprehensive social media and digital marketing plans aligned with company objectives and target audience.
• Create engaging content including graphics, videos, and written posts for platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Manage and maintain social media accounts, including scheduling posts, responding to comments and messages, and monitoring trends.
• Utilize analytics tools to track and analyze campaign performance and provide regular reports to optimize strategies.
• Collaborate with the marketing team to integrate social media initiatives with overall campaigns and promotions.
• Stay up-to-date with the latest trends and best practices in social media and digital marketing, recommending innovative strategies.
• Assist in development and execution of email marketing campaigns, SEO optimization, and other digital marketing efforts as needed.
• Monitor and respond to online reviews and feedback to maintain brand reputation and customer satisfaction.
• Explore and evaluate new social media platforms and channels for opportunities to expand reach and impact.
• Work closely with cross-functional teams to ensure brand consistency across all digital channels.

Skills

Social media management

Digital marketing

Content creation

Analytics

Communication

Tools

Social media management tools

Analytics platforms

Job description

About the role

Develop and implement comprehensive social media and digital marketing plans aligned with company objectives and target audience. Create engaging content including graphics, videos, and written posts for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Manage and maintain social media accounts, including scheduling posts, responding to comments and messages, and monitoring trends.

Key responsibilities

• Develop and implement comprehensive social media and digital marketing plans aligned with company objectives and target audience

• Create engaging content including graphics, videos, and written posts for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others

• Manage and maintain social media accounts, including scheduling posts, responding to comments and messages, and monitoring trends

• Utilize analytics tools to track and analyze the performance of social media campaigns, and provide regular reports and insights to optimize strategies

• Collaborate with the marketing team to integrate social media initiatives with overall marketing campaigns and promotions

• Stay up-to-date with the latest trends and best practices in social media and digital marketing, and recommend innovative strategies to reach and engage target audiences

• Assist in the development and execution of email marketing campaigns, SEO optimization, and other digital marketing efforts as needed

• Monitor and respond to online reviews and feedback to maintain brand reputation and customer satisfaction

• Explore and evaluate new social media platforms and digital marketing channels for potential opportunities to expand reach and impact

• Work closely with cross-functional teams including sales, design, and content creation to ensure brand consistency and alignment across all digital channels

About you

• 2+ years of experience in social media management and digital marketing, preferably in a B2B or technology industry

• Strong understanding of social media platforms, trends, and best practices

• Proficiency in social media management tools and analytics platforms

• Excellent written and verbal communication skills, with a keen eye for detail

• Creative thinking and ability to generate engaging content ideas

• Strong analytical skills and ability to interpret data to drive decision-making

• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment

• Self‑motivated team player with a positive attitude and willingness to learn and grow