Social Media Content Officer

Golden Point Auto Care Inc; Makati; On-site; PHP 335,000 - 603,000; Full time

Job summary

Golden Point Auto Care Inc is seeking a strategic and hands-on Social Media & Influencer Marketing Lead to plan, execute, and optimize organic campaigns across Facebook, Instagram, TikTok, and YouTube. You will align content with campaigns, promotions, and hub priorities while driving audience growth and engagement.

You'll craft captions, scripts, and briefs, oversee posting, monitor metrics, and collaborate with cross-functional teams to translate insights into actionable content strategies

Qualifications

• Experience in social media management, content marketing, digital marketing, influencer marketing, or a related role.
• Strong understanding of Facebook, Instagram, TikTok, and YouTube content planning, publishing, and organic performance measurement.
• Excellent writing and communication skills, with the ability to create compelling captions, scripts, hooks, and audience messaging.
• Creative and analytical thinking, with the ability to translate trends and performance insights into effective content strategies.
• Strong project coordination and organizational skills, including the ability to manage calendars, deliverables, schedules, and stakeholder requirements.
• Comfort working with creative production teams and preparing clear briefs, references, and content requirements.
• Proficiency in preparing performance reports and interpreting social media metrics.
• Strong attention to detail, responsiveness, and sound judgement when managing audience interactions and escalating customer concerns.

Responsibilities

• Develop and maintain monthly content calendars aligned with marketing campaigns, service promotions, and hub priorities.
• Oversee the scheduling and publishing of approved content to ensure consistent posting across all social media platforms.
• Monitor follower growth, organic reach, engagement, organic inquiries, and content performance, and implement strategies to improve results.
• Create engaging captions, video hooks, voiceover scripts, and content messaging aligned with the brand tone and marketing objectives.
• Monitor and respond to organic social media comments, maintain positive audience interactions, and elevate customer concerns to appropriate departments.
• Develop content concepts, references, scripts, and creative briefs for video and static content production based on requests and objectives from the Digital Growth Marketing Specialist, Retention & Fleet Marketing Officer, Customer Experience Officer, and Marketing Manager.
• Research social media trends, brainstorm creative ideas, and develop new organic content approaches to strengthen audience engagement and brand visibility.
• Manage influencer sourcing, email outreach, discovery calls, Viber coordination, backend service scheduling, Admin endorsements, content requirements, and posting follow-ups.
• Track influencer collaborations, agreed deliverables, posting completion, reach, and engagement to evaluate campaign effectiveness.
• Prepare weekly and monthly reports covering follower growth, organic reach, engagement, organic inquiries, content performance, and influencer marketing results.
• Brief the Creative Production Specialist to support the production of approved content.

Skills

Social media management

Content marketing

Digital marketing

Influencer marketing

Writing and communication

Project coordination

Job description

About the Role

Lead the planning, execution, and optimization of organic social media and influencer marketing initiatives across Facebook, Instagram, TikTok, and YouTube. This role will strengthen brand visibility, grow audience engagement, and connect content activity with marketing campaigns, service promotions, hub priorities, and broader business objectives.

Key Responsibilities

• Develop and maintain monthly content calendars aligned with marketing campaigns, service promotions, and hub priorities.

• Oversee the scheduling and publishing of approved content to ensure consistent posting across all social media platforms.

• Monitor follower growth, organic reach, engagement, organic inquiries, and content performance, and implement strategies to improve results.

• Create engaging captions, video hooks, voiceover scripts, and content messaging aligned with the brand tone and marketing objectives.

• Monitor and respond to organic social media comments, maintain positive audience interactions, and elevate customer concerns to appropriate departments.

• Develop content concepts, references, scripts, and creative briefs for video and static content production based on requests and objectives from the Digital Growth Marketing Specialist, Retention & Fleet Marketing Officer, Customer Experience Officer, and Marketing Manager.

• Research social media trends, brainstorm creative ideas, and develop new organic content approaches to strengthen audience engagement and brand visibility.

• Manage influencer sourcing, email outreach, discovery calls, Viber coordination, backend service scheduling, Admin endorsements, content requirements, and posting follow-ups.

• Track influencer collaborations, agreed deliverables, posting completion, reach, and engagement to evaluate campaign effectiveness.

• Prepare weekly and monthly reports covering follower growth, organic reach, engagement, organic inquiries, content performance, and influencer marketing results.

• Brief the Creative Production Specialist to support the production of approved content.

Qualifications

• Experience in social media management, content marketing, digital marketing, influencer marketing, or a related role.

• Strong understanding of Facebook, Instagram, TikTok, and YouTube content planning, publishing, and organic performance measurement.

• Excellent writing and communication skills, with the ability to create compelling captions, scripts, hooks, and audience messaging.

• Creative and analytical thinking, with the ability to translate trends and performance insights into effective content strategies.

• Strong project coordination and organizational skills, including the ability to manage calendars, deliverables, schedules, and stakeholder requirements.

• Comfort working with creative production teams and preparing clear briefs, references, and content requirements.

• Proficiency in preparing performance reports and interpreting social media metrics.

• Strong attention to detail, responsiveness, and sound judgement when managing audience interactions and escalating customer concerns.