Content Strategist

Networld Hotel Management Corp.; Pasay; On-site; PHP 180,000 - 260,000; Full time

Job summary

Networld Hotel Management Corp. in Pasay, Philippines seeks a Content Strategist – Social Media to own the content pipeline across platforms, from concept to publishing and performance tracking.

You will develop ideas, craft captions, and coordinate monthly calendars for Facebook, Instagram, TikTok, and more, ensuring on-brand messaging and timely execution. Fresh graduates with creativity and a passion for digital content are encouraged to apply.

Qualifications

• Bachelor's degree preferred in Marketing, Communications, Advertising, Multimedia Arts, or related field.
• Fresh graduates are welcome to apply.
• Basic knowledge of Facebook, Instagram, TikTok, and other social platforms.
• Strong writing, copywriting, and communication skills.
• Familiarity with Canva, CapCut, or similar editing tools.
• Creative, resourceful, and up-to-date with social media trends.
• Basic photography and videography skills are a plus.
• Able to manage multiple content requirements and meet deadlines.
• Willing to learn and adapt to different brands and audiences.
• Applicants with personal content creation experience or a portfolio are encouraged to apply.

Responsibilities

• Develop and execute social media content plans aligned with the company's branding and marketing objectives.
• Create and manage monthly content calendars for Facebook, Instagram, TikTok, and other relevant platforms.
• Conceptualize, produce, and publish engaging social media content, including photos, videos, graphics, and promotional posts.
• Write compelling captions, scripts, headlines, and other promotional copy.
• Handle basic photo and video production, editing, and post-production using available tools and equipment.
• Develop creative concepts for promotional campaigns, seasonal activities, events, and marketing initiatives.
• Monitor social media trends, popular content formats, and competitor activities to generate fresh content ideas.
• Maintain consistency in brand voice, messaging, and visual presentation across all social media platforms.
• Manage content scheduling, publishing, and basic community engagement across assigned platforms.
• Monitor content performance, including reach, impressions, views, and engagement, and prepare regular performance reports.
• Coordinate with different departments and business units to gather information and develop relevant promotional content.
• Recommend creative improvements and new content approaches based on audience engagement and platform performance.

Skills

Creative

Copywriting

Communication

Time management

Social media basics

Education

Bachelor's degree preferred in Marketing/Communications/Advertising/Multimedia Arts

Tools

Canva

CapCut

Job description

Content Strategist – Social Media

Job Summary

The Content Strategist – Social Media is responsible for independently managing the company's social media content, from conceptualization and planning to creation, editing, publishing, and performance monitoring.
The role involves developing creative content ideas, preparing social media calendars, producing engaging photos and videos, writing captions, and managing content across the company's digital platforms. The successful candidate should be creative, resourceful, hands-on, and knowledgeable about current social media trends, with the ability to translate marketing objectives into engaging content that promotes the company's brands, products, and services.
Fresh graduates and entry-level candidates with relevant skills, creativity, and a strong interest in digital content creation are welcome to apply.

Key Responsibilities

• Develop and execute social media content plans aligned with the company's branding and marketing objectives.
• Create and manage monthly content calendars for Facebook, Instagram, TikTok, and other relevant platforms.
• Conceptualize, produce, and publish engaging social media content, including photos, videos, graphics, and promotional posts.
• Write compelling captions, scripts, headlines, and other promotional copy.
• Handle basic photo and video production, editing, and post-production using available tools and equipment.
• Develop creative concepts for promotional campaigns, seasonal activities, events, and marketing initiatives.
• Monitor social media trends, popular content formats, and competitor activities to generate fresh content ideas.
• Maintain consistency in brand voice, messaging, and visual presentation across all social media platforms.
• Manage content scheduling, publishing, and basic community engagement across assigned platforms.
• Monitor content performance, including reach, impressions, views, and engagement, and prepare regular performance reports.
• Coordinate with different departments and business units to gather information and develop relevant promotional content.
• Recommend creative improvements and new content approaches based on audience engagement and platform performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, or any related field is preferred.
• Fresh graduates are welcome to apply.
• Basic knowledge of Facebook, Instagram, TikTok, and other social media platforms.
• Good writing, copywriting, and communication skills.
• Familiarity with Canva, CapCut, or other photo and video editing applications.
• Creative, resourceful, and updated with current social media trends.
• Basic photography and videography skills are an advantage.
• Able to manage multiple content requirements and meet deadlines.
• Willing to learn and adapt to different brands, audiences, and content styles.
• Applicants with personal content creation experience or a portfolio are encouraged to apply.