The Social Media Assistant is responsible for supporting the daily management, content publishing, and monitoring of social media platforms for PT Gaming and PlayTime Entertainment. The role involves assisting with content scheduling, campaign execution, audience engagement, and administrative tasks to ensure smooth social media operations.
This is an entry-level position open to fresh graduates who are creative, organized, social media savvy, and eager to gain experience in digital marketing and social media management.
Key Responsibilities
1. Social Media Management & Content Support
- Assist in creating, scheduling, and publishing content across various social media platforms.
- Support the preparation and maintenance of social media content calendars.
- Ensure posts follow approved branding, messaging, and content guidelines.
- Assist in monitoring social media pages and audience engagement.
- Provide support during company events, promotions, and marketing campaigns.
2. Campaign & Creative Coordination
- Assist in executing social media campaigns and promotional activities.
- Coordinate with the Marketing and Creative Teams for content materials.
- Help prepare content briefs, captions, and posting requirements.
- Monitor content deadlines and follow up on pending materials and approvals.
- Support influencer and KOL-related activities when needed.
3. Social Media Monitoring & Reporting
- Track basic social media metrics, including followers, reach, likes, shares, and engagement.
- Assist in preparing social media performance reports.
- Monitor social media trends and suggest creative content ideas.
- Support initiatives to increase audience engagement and brand awareness.
4. Administrative & Operational Support
- Maintain content trackers, posting schedules, and campaign monitoring sheets.
- Assist in managing multiple social media pages.
- Coordinate content revisions, approvals, and publishing schedules.
- Provide administrative support for daily social media operations.
- Perform other social media-related tasks as assigned.
Qualifications
- Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, Business Administration, or any related field.
- Fresh graduates are encouraged to apply.
- No prior work experience required; internship experience in social media or digital marketing is an advantage.
- Familiarity with social media platforms such as Facebook, Instagram, TikTok, YouTube, and X (Twitter).
- Basic knowledge of Canva, CapCut, or other content creation tools is an advantage.
- Good written and verbal communication skills.
- Creative, detail-oriented, organized, and willing to learn.
- Ability to multitask and work collaboratively with different teams.
- Interest in gaming, entertainment, digital marketing, and social media trends is an advantage.
- Willing to assist with event coverage and other social media activities as needed.
Experience Required:
Fresh graduates / Entry-level candidates are welcome.