SEO/SEM Generalist

Coins.ph; Concepcion; On-site; PHP 500,000 - 900,000; Full time

Job summary

Coins.ph, the leading crypto brand in The Philippines, seeks an SEO/SEM Generalist to plan, implement, and manage both organic and paid search strategies. This role drives online presence and audience reach through analytical, creative, hands-on execution.

The role requires strong analytical, problem-solving, and project management skills and collaboration with content, design, product, and development teams to align SEO/SEM with company goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in SEO, SEM, or digital marketing.
• Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools.
• Knowledge of HTML/CSS/JavaScript and CMS (WordPress or similar).
• Strong analytical, problem-solving, and project management skills.
• Experience in fintech, e-commerce, or crypto is a plus.

Responsibilities

• Plan, implement, and manage both organic SEO and paid SEM strategies.
• Conduct keyword research to identify high-value search terms for objectives.
• Optimize website content, landing pages, and app store listings for rankings.
• Monitor organic search performance using Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Implement technical SEO best practices, including site speed, schema markup, and mobile optimization.
• Collaborate with content creators to produce SEO-friendly posts and copy.
• Plan, create, and manage paid search campaigns on Google Ads, Bing, and others.
• Optimize ad copy, targeting, and bidding to maximize ROI.
• Track, analyze, and report campaign performance with actionable insights.
• Manage budgets and ensure campaigns meet KPIs.
• Stay updated on SEO/SEM trends and collaborate with design, product, and development teams.

Skills

Analytical thinking

Problem-solving

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Search Console

Google Ads

Keyword research tools

HTML/CSS/JavaScript basics

WordPress (CMS)

Job description

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

The SEO/SEM Generalist will be responsible for planning, implementing, and managing both organic (SEO) and paid (SEM) search marketing strategies. This role requires a blend of analytical skills, creativity, and hands-on execution to ensure Coins.ph's online presence ranks high in search engines and reaches target audiences effectively through paid campaigns.

Job Description

Search Engine Optimization (SEO)

• Conduct keyword research to identify high-value search terms for business objectives.
• Optimize website content, landing pages, and app store listings for improved search rankings.
• Monitor and report on organic search performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Implement technical SEO best practices, including site speed optimization, schema markup, and mobile optimization.
• Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy.

Search Engine Marketing (SEM)

• Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms.
• Optimize ad copy, targeting, and bidding strategies to maximize ROI.
• Track, analyze, and report campaign performance with actionable insights.
• Manage budgets and ensure campaigns meet performance KPIs.

Others

• Stay updated on SEO/SEM trends, algorithm changes, and industry best practices.
• Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4 years of experience in SEO, SEM, or digital marketing.
• Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools.
• Knowledge of HTML/CSS/JavaScript and content management systems (WordPress or similar).
• Strong analytical, problem-solving, and project management skills.
• Experience in fintech, e-commerce, or crypto is a plus.

Meaningful Collaborations

- The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth -

Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas -

Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.