SEO/SEM Generalist

Coins.ph; Taguig; On-site; PHP 420,000 - 780,000; Full time

Job summary

Coins.ph in the Philippines is seeking an SEO/SEM Generalist who will plan and manage organic and paid search strategies. You will research keywords, optimize content and app listings, and monitor performance to drive growth.

Collaboration with content, design, product, and development teams is essential to align SEO/SEM with company goals. The role requires 2–4 years in digital marketing, strong analytics, and proficiency with Google Analytics, Google Search Console, Google Ads, and WordPress.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, Business
• 2–4 years of experience in SEO, SEM, or digital marketing
• Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools
• Knowledge of HTML/CSS/JavaScript and content management systems (WordPress or similar)
• Strong analytical, problem-solving, and project management skills
• Experience in fintech, e-commerce, or crypto is a plus

Responsibilities

• Conduct keyword research to identify high-value search terms for business objectives.
• Optimize website content, landing pages, and app store listings for improved search rankings.
• Monitor and report on organic search performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Implement technical SEO best practices, including site speed optimization, schema markup, and mobile optimization.
• Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy.
• Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms.
• Optimize ad copy, targeting, and bidding strategies to maximize ROI.
• Track, analyze, and report campaign performance with actionable insights.
• Manage budgets and ensure campaigns meet performance KPIs.
• Stay updated on SEO/SEM trends, algorithm changes, and industry best practices.
• Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals.

Skills

SEO/SEM expertise

Analytical thinking

Project management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google Analytics

Google Search Console

Google Ads

WordPress

HTML/CSS/JavaScript

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

The SEO/SEM Generalist will be responsible for planning, implementing, and managing both organic (SEO) and paid (SEM) search marketing strategies. This role requires a blend of analytical skills, creativity, and hands‑on execution to ensure Coins.ph’s online presence ranks high in search engines and reaches target audiences effectively through paid campaigns.

Job Description

Search Engine Optimization (SEO):

• Conduct keyword research to identify high-value search terms for business objectives.
• Optimize website content, landing pages, and app store listings for improved search rankings.
• Monitor and report on organic search performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Implement technical SEO best practices, including site speed optimization, schema markup, and mobile optimization.
• Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy.

Search Engine Marketing (SEM):

• Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms.
• Optimize ad copy, targeting, and bidding strategies to maximize ROI.
• Track, analyze, and report campaign performance with actionable insights.
• Manage budgets and ensure campaigns meet performance KPIs.

Others:

• Stay updated on SEO/SEM trends, algorithm changes, and industry best practices.
• Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in SEO, SEM, or digital marketing.
• Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools.
• Knowledge of HTML/CSS/JavaScript and content management systems (WordPress or similar).
• Strong analytical, problem-solving, and project management skills.
• Experience in fintech, e-commerce, or crypto is a plus.

Meaningful Collaborations

The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth

Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas

Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.