Crypto SEO & SEM Growth Specialist

Coins.ph; Taguig; On-site; PHP 420,000 - 780,000; Full time

Job summary

Coins.ph in the Philippines is seeking an SEO/SEM Generalist who will plan and manage organic and paid search strategies. You will research keywords, optimize content and app listings, and monitor performance to drive growth.

Collaboration with content, design, product, and development teams is essential to align SEO/SEM with company goals. The role requires 2–4 years in digital marketing, strong analytics, and proficiency with Google Analytics, Google Search Console, Google Ads, and WordPress.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, Business
• 2–4 years of experience in SEO, SEM, or digital marketing
• Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools
• Knowledge of HTML/CSS/JavaScript and content management systems (WordPress or similar)
• Strong analytical, problem-solving, and project management skills
• Experience in fintech, e-commerce, or crypto is a plus

Responsibilities

• Conduct keyword research to identify high-value search terms for business objectives.
• Optimize website content, landing pages, and app store listings for improved search rankings.
• Monitor and report on organic search performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Implement technical SEO best practices, including site speed optimization, schema markup, and mobile optimization.
• Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy.
• Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms.
• Optimize ad copy, targeting, and bidding strategies to maximize ROI.
• Track, analyze, and report campaign performance with actionable insights.
• Manage budgets and ensure campaigns meet performance KPIs.
• Stay updated on SEO/SEM trends, algorithm changes, and industry best practices.
• Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals.

Skills

SEO/SEM expertise

Analytical thinking

Project management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google Analytics

Google Search Console

Google Ads

WordPress

HTML/CSS/JavaScript

Job description

Coins.ph in the Philippines is seeking an SEO/SEM Generalist who will plan and manage organic and paid search strategies. You will research keywords, optimize content and app listings, and monitor performance to drive growth.

Collaboration with content, design, product, and development teams is essential to align SEO/SEM with company goals. The role requires 2–4 years in digital marketing, strong analytics, and proficiency with Google Analytics, Google Search Console, Google Ads, and WordPress.