Senior Social Media Lead — Casino Campaigns

IGO Digital Technology Inc.; Taguig; Hybrid; PHP 600,000 - 1,000,000; Full time

Job summary

IGO Digital Technology Inc. is seeking a seasoned Social Media Manager to lead our online presence for casino marketing. You will craft strategy, create engaging content, and drive community interactions across major platforms.

You will collaborate with the marketing team, manage influencers, and ensure compliance with gaming regulations. Onsite at BGC, Taguig, with a 9am–6pm schedule. Candidates should have 5+ years in social media management in gaming and strong analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• At least 5 years of work experience as a Social Media Manager, preferably in online casino or gaming.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong creative and analytical skills.
• Excellent communication and interpersonal skills.
• Familiarity with online casino products and services is a plus.
• Will­ing to work onsite, Monday to Friday, 9am to 6pm at BGC, Taguig.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing objectives.
• Identify target audiences and create content that appeals to and engages the online casino community.
• Create and curate content for Facebook, Twitter, Instagram, and LinkedIn.
• Develop visually appealing graphics, videos, and promotional materials.
• Foster a positive online community by responding to comments, messages, and mentions.
• Organize online events, contests, and promotions to boost user engagement.
• Maintain brand consistency across all social media platforms.
• Monitor online reviews and address customer feedback promptly and professionally.
• Utilize social media analytics tools to track campaign performance.
• Provide regular reports on key metrics, and adjust strategies based on data insights.
• Collaborate with marketing team, designers, and content creators; liaise with influencers and affiliates.
• Stay informed about regulatory requirements related to online gambling and ensure compliance.

Skills

Social media strategy

Content creation

Community engagement

Brand management

Analytics & reporting

Team collaboration

Regulatory compliance

Communication skills

Influencer partnerships

Gaming industry knowledge

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

IGO Digital Technology Inc. is seeking a seasoned Social Media Manager to lead our online presence for casino marketing. You will craft strategy, create engaging content, and drive community interactions across major platforms.

You will collaborate with the marketing team, manage influencers, and ensure compliance with gaming regulations. Onsite at BGC, Taguig, with a 9am–6pm schedule. Candidates should have 5+ years in social media management in gaming and strong analytics.