Social Media Assistant Manager

IGO Digital Technology Inc.; Taguig; Hybrid; PHP 600,000 - 1,000,000; Full time

Job summary

IGO Digital Technology Inc. is seeking a seasoned Social Media Manager to lead our online presence for casino marketing. You will craft strategy, create engaging content, and drive community interactions across major platforms.

You will collaborate with the marketing team, manage influencers, and ensure compliance with gaming regulations. Onsite at BGC, Taguig, with a 9am–6pm schedule. Candidates should have 5+ years in social media management in gaming and strong analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• At least 5 years of work experience as a Social Media Manager, preferably in online casino or gaming.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong creative and analytical skills.
• Excellent communication and interpersonal skills.
• Familiarity with online casino products and services is a plus.
• Will­ing to work onsite, Monday to Friday, 9am to 6pm at BGC, Taguig.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing objectives.
• Identify target audiences and create content that appeals to and engages the online casino community.
• Create and curate content for Facebook, Twitter, Instagram, and LinkedIn.
• Develop visually appealing graphics, videos, and promotional materials.
• Foster a positive online community by responding to comments, messages, and mentions.
• Organize online events, contests, and promotions to boost user engagement.
• Maintain brand consistency across all social media platforms.
• Monitor online reviews and address customer feedback promptly and professionally.
• Utilize social media analytics tools to track campaign performance.
• Provide regular reports on key metrics, and adjust strategies based on data insights.
• Collaborate with marketing team, designers, and content creators; liaise with influencers and affiliates.
• Stay informed about regulatory requirements related to online gambling and ensure compliance.

Skills

Social media strategy

Content creation

Community engagement

Brand management

Analytics & reporting

Team collaboration

Regulatory compliance

Communication skills

Influencer partnerships

Gaming industry knowledge

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Brief Role Description:

1. Social Media Strategy:

• a. Develop and implement a comprehensive social media strategy aligned with the casino's marketing objectives.

• b. Identify target audiences and create content that appeals to and engages the online casino community.

2. Content Creation:

• a. Create and curate compelling content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.

• b. Develop visually appealing and shareable content, including graphics, videos, and promotional materials.

3. Community Engagement:

• a. Foster a positive and interactive online community by responding to comments, messages, and mentions on social media platforms.

• b. Organize and execute online events, contests, and promotions to boost user engagement.

4. Brand Management:

• a. Maintain brand consistency across all social media platforms.

• b. Monitor online reviews and address customer feedback promptly and professionally.

5. Analytics and Reporting:

• a. Utilize social media analytics tools to track the performance of campaigns and overall social media presence.

• b. Provide regular reports on key metrics, and adjust strategies based on data insights.

6. Collaboration:

• a. Collaborate with other marketing team members, designers, and content creators to ensure cohesive and effective campaigns.

• b. Liaise with influencers and affiliates for promotional partnerships.

7. Compliance:

• Stay informed about regulatory requirements related to online gambling and ensure all social media activities comply with industry regulations.

Job Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field.

2. At least 5 years work experience as a Social Media Manager, preferably in the online casino or gaming industry.

3. In-depth knowledge of social media platforms, trends, and best practices.

4. Strong creative and analytical skills.

5. Excellent communication and interpersonal skills.

6. Familiarity with online casino products and services is a plus.

7. Willing to work onsite, Monday to Friday, 9am to 6pm at BGC, Taguig.