Social Media Assistant Manager (iGaming)

Funtomato Consultancy Inc.; Taguig; Hybrid; PHP 391,000 - 837,000; Full time

Job summary

Funtomato Consultancy Inc. is seeking a creative, strategic Social Media Assistant Manager to strengthen our brand's online presence across Facebook, X, Instagram, and LinkedIn.

You will develop social media strategies, manage content, engage with online communities, and monitor campaign performance to align with marketing objectives and regulatory guidelines. Collaborating with the marketing team, designers, and partners, you will plan promotions, create engaging visuals and copy, track KPIs,

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• Experience in social media management.
• Experience in online gambling or gaming preferred.
• Strong copywriting and content strategy skills.

Responsibilities

• Develop and implement social media strategies.
• Create, curate, and manage content across platforms.
• Engage with online communities and respond to inquiries.
• Monitor analytics and report on performance; drive improvements.

Skills

Social media mgmt

Content creation

Analytics

Campaign planning

Communication skills

Community engagement

Collaboration

Education

Bachelor's degree

Tools

Google Analytics

Hootsuite

Job description

Social Media Assistant Manager

Job Description

We are looking for a creative, strategic, and results-driven Social Media Assistant Manager to support and strengthen our brand's online presence. The successful candidate will be responsible for developing social media strategies, managing digital content, engaging with online communities, and monitoring campaign performance across various platforms. This role will also ensure that all social media initiatives align with the company's marketing objectives and applicable industry regulations.

Key Responsibilities

1. Social Media Strategy

• Develop and implement comprehensive social media strategies aligned with the company's marketing objectives and brand direction.
• Identify target audiences and create engaging content tailored to the online casino and gaming community.
• Stay updated on emerging social media trends, platform developments, and industry best practices.

2. Content Creation and Management

• Create, curate, and manage engaging content across various social media platforms, including Facebook, X (formerly Twitter), Instagram, and LinkedIn.
• Develop visually appealing and shareable content, including graphics, videos, promotional materials, and other digital assets.
• Ensure that all published content is consistent with the company's brand identity and communication standards.

3. Community Engagement

• Build and maintain a positive and interactive online community by promptly responding to comments, messages, inquiries, and mentions.
• Plan and execute online events, contests, and promotional activities to increase audience engagement and brand awareness.
• Monitor community sentiment and address customer feedback professionally.

4. Brand Management

• Maintain consistent brand messaging and visual identity across all social media channels.
• Monitor online reviews, comments, and customer feedback to protect and strengthen the company's online reputation.
• Ensure timely and professional handling of social media-related concerns.

5. Analytics and Performance Reporting

• Monitor and analyze social media performance using relevant analytics and reporting tools.
• Track key performance indicators (KPIs), including engagement, reach, audience growth, and campaign performance.
• Prepare regular performance reports and recommend data-driven improvements to social media strategies.

6. Cross-Functional Collaboration

• Work closely with the marketing team, graphic designers, content creators, and other relevant departments to develop cohesive marketing campaigns.
• Coordinate with influencers, affiliates, and external partners for promotional collaborations and brand initiatives.
• Support the execution of integrated marketing campaigns across digital platforms.

7. Compliance and Industry Standards

• Stay informed about applicable advertising policies, regulatory requirements, and industry standards related to online gambling and gaming.
• Ensure that all social media content, campaigns, and promotional activities comply with relevant regulations and platform guidelines.

Job Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience in social media management, preferably in a Social Media Manager or similar role.
• Experience in the online casino, gaming, entertainment, or related industry is highly preferred.
• Strong understanding of major social media platforms, digital marketing trends, content strategies, and audience engagement techniques.
• Proficiency in social media management, analytics, and content scheduling tools.
• Strong creative, organizational, and analytical skills, with the ability to manage multiple campaigns and priorities.
• Excellent written and verbal communication, interpersonal, and collaboration skills.
• Ability to interpret social media performance data and translate insights into actionable strategies.
• Knowledge of online casino products and services is an advantage.