Marketo Specialist / Marketing Automation Specialist

CNX; Makati; On-site; PHP 500,000 - 900,000; Full time

Job summary

CNX in Makati City, Philippines, is seeking a Marketo Specialist to build and optimize marketing campaigns. You will manage nurture programs, lead scoring, and audience targeting while ensuring data quality and CRM integration.

The role requires hands-on Marketo experience, strong analytical skills, and proficiency in Excel and marketing analytics. This is a full-time position based in Makati with standard corporate benefits.

Qualifications

• 2+ years of hands-on experience with Adobe Marketo Engage.
• Experience with marketing automation and email marketing.
• Knowledge of CRM systems (Salesforce, Microsoft Dynamics, etc.).
• Experience with lead scoring, lead nurturing, and customer journey mapping.
• Strong analytical and reporting skills.
• Proficiency in Excel and marketing analytics.

Responsibilities

• Build, execute, and optimize email marketing campaigns in Marketo.
• Create and manage nurture programs, smart campaigns, landing pages, and forms.
• Maintain lead lifecycle management, lead scoring, and segmentation.
• Monitor campaign performance and provide reporting and insights.
• Ensure data quality and compliance with email marketing best practices.
• Integrate and troubleshoot Marketo with CRM platforms such as Salesforce or Dynamics 365.
• Support marketing teams with audience targeting and automation strategies.
• Develop dashboards and reports for campaign effectiveness, conversion rates, and ROI.

Skills

Adobe Marketo Engage

Marketing automation

CRM systems

Lead scoring

Lead nurturing

Customer journey mapping

Excel

Marketing analytics

Tools

Salesforce

Microsoft Dynamics

HTML/CSS for emails

Job description

Job Title:

Marketo Specialist / Marketing Automation Specialist

Job Description

Key Responsibilities

• Build, execute, and optimize email marketing campaigns in Marketo.
• Create and manage nurture programs, smart campaigns, landing pages, and forms.
• Maintain lead lifecycle management, lead scoring, and segmentation.
• Monitor campaign performance and provide reporting and insights.
• Ensure data quality and compliance with email marketing best practices.
• Integrate and troubleshoot Marketo with CRM platforms such as Salesforce or Dynamics 365.
• Support marketing teams with audience targeting and automation strategies.
• Develop dashboards and reports for campaign effectiveness, conversion rates, and ROI.

Required Qualifications

• 2+ years of hands-on experience with Adobe Marketo Engage.
• Experience with marketing automation and email marketing.
• Knowledge of CRM systems (Salesforce, Microsoft Dynamics, etc.).
• Experience with lead scoring, lead nurturing, and customer journey mapping.
• Strong analytical and reporting skills.
• Proficiency in Excel and marketing analytics.

Preferred Qualifications

• Marketo Certified Expert (MCE).
• Experience with Salesforce integration.
• Knowledge of HTML/CSS for email templates.
• Experience with webinar and event marketing platforms

Location:

PHL Makati City - SLC

Language Requirements:

Time Type:

Full time