Senior SFMC Marketing Automation Architect

Copeland Toyota; Philippines; On-site; PHP 900,000 - 1,400,000; Full time

Benefits offered by this job

Flexible work options

Professional development

Global projects

Job summary

Copeland is hiring a Senior Marketing Automation Specialist in the Philippines to lead the development, testing, and optimization of email campaigns and automated journeys in Salesforce Marketing Cloud. The role requires deep technical expertise with Journey Builder, Automation Studio, SQL and AmpScript, plus strong collaboration with Marketing, Sales, CRM and stakeholders.

The ideal candidate will independently build, troubleshoot, and optimize complex marketing automation solutions, ensuring

Qualifications

• 4+ years of hands-on Salesforce Marketing Cloud experience focused on email campaigns and journeys.
• Proven Journey Builder, Automation Studio, SQL, AmpScript, and Contact Builder skills.
• Experience with Litmus testing, QA, and deployment validation.
• Strong communication, collaboration and interpersonal skills.
• Ability to independently build, troubleshoot, and optimize marketing automation solutions.
• Knowledge of email marketing best practices, audience journeys, segmentation and personalization.

Responsibilities

• Develop, test, deploy, and optimize email campaigns using Litmus and SFMC.
• Build and maintain forms, landing pages, audience segments, and automated journeys.
• Configure Journey Builder programs and Automation Studio workflows.
• Write and maintain SQL queries for segmentation, automation, and reporting.
• Develop personalized content using AmpScript.
• Perform QA testing and deployment readiness reviews.
• Troubleshoot campaign, automation, segmentation, data, and personalization issues.
• Collaborate with Marketing, Sales, CRM and stakeholders to translate requirements into solutions.
• Support process improvements and best practices in marketing automation.
• Manage multiple projects while maintaining accuracy and execution quality.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

SQL

AmpScript

Litmus

Email campaign execution

Data segmentation

Stakeholder collaboration

QA/testing

Education

Bachelor's degree in Marketing, Communications, Information Systems, Computer Science, or related field

Tools

Salesforce CRM integration

API integrations (Zapier, APIs)

Job description

Copeland is hiring a Senior Marketing Automation Specialist in the Philippines to lead the development, testing, and optimization of email campaigns and automated journeys in Salesforce Marketing Cloud. The role requires deep technical expertise with Journey Builder, Automation Studio, SQL and AmpScript, plus strong collaboration with Marketing, Sales, CRM and stakeholders.

The ideal candidate will independently build, troubleshoot, and optimize complex marketing automation solutions, ensuring