JOB DESCRIPTION
We are looking for an experienced and strategic Public Relations (PR) Manager to lead the company's public relations initiatives, strengthen brand reputation, and establish strong relationships with media outlets, industry partners, and key stakeholders. The ideal candidate has a strong background in PR strategy, corporate communications, media relations, and brand positioning, with the ability to develop and execute communication strategies that support the company's business objectives.
KEY RESPONSIBILITIES
- Develop and implement comprehensive public relations strategies to strengthen brand awareness, corporate image, and market positioning.
- Lead and manage PR campaigns, media relations activities, and corporate communication initiatives.
- Build and maintain strong relationships with journalists, media outlets, publications, influencers, and other industry stakeholders.
- Oversee the preparation and distribution of press releases, media statements, company announcements, feature articles, and other PR materials.
- Manage the company's public image and reputation across traditional and digital media platforms.
- Identify opportunities for media exposure, interviews, partnerships, and industry features.
- Plan and oversee corporate events, press conferences, brand activations, and other public relations activities.
- Monitor media coverage, public sentiment, industry trends, and competitor activities to identify opportunities and potential risks.
- Develop communication strategies for crisis management and handle sensitive public relations concerns.
- Collaborate with the Marketing, Digital Marketing, and other departments to ensure consistent brand messaging across all communication channels.
- Lead, mentor, and supervise the PR and Communications team to ensure effective execution of PR initiatives.
- Prepare and present PR performance reports, media coverage analysis, and campaign results to management.
QUALIFICATIONS
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- At least 5 years of relevant experience in Public Relations, Corporate Communications, Media Relations, or Brand Communications.
- Previous experience in a managerial or team leadership role is highly preferred.
- Proven experience developing and executing PR strategies and successful communication campaigns.
- Strong background in media relations and established connections with journalists, media organizations, and publications.
- Excellent writing, editing, storytelling, and communication skills.
- Experience handling press releases, media statements, corporate announcements, and executive communications.
- Knowledge of brand reputation management, crisis communications, and corporate positioning.
- Strong leadership, project management, strategic planning, and decision-making skills.
- Ability to manage multiple PR initiatives and work effectively with different departments and stakeholders.
- Creative, proactive, results-oriented, and capable of working in a fast-paced environment.
- Willing to work onsite in Manila.