Senior Fashion PR & Media Relations Lead

SM Retail

Metro Manila

On-site

PHP 1,200,000 - 1,800,000

Full time

3 days ago

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Job summary

SM Fashion in Manila is seeking a Senior PR Manager to lead public relations strategies that raise brand visibility and desirability in the competitive local fashion scene. You will craft press releases, pitches, and presentations, manage media relations, and drive influencer partnerships, events, and trend monitoring to position the brand at the forefront of fashion media.

The ideal candidate has a bachelor's degree in PR, journalism, communications, or marketing, and 5–7 years of PR experience

Qualifications

Bachelor's degree in Public Relations, Journalism, Communications, Marketing.
5-7 years of professional PR experience, preferably in fashion.
Proven track record of securing media coverage in top-tier publications.
Strong writing and verbal communication skills for press releases and pitches.
Excellent interpersonal skills with media, influencers, and internal stakeholders.

Responsibilities

Develop and execute comprehensive PR strategies aligned with brand objectives across channels.
Manage media relations and build relationships with journalists.
Identify and cultivate relationships with fashion influencers and KOLs to amplify brand messaging.
Plan and manage high-profile events such as fashion shows, press presentations, and trunk shows.
Monitor industry trends and competitor activity to identify visibility opportunities.