Senior Programmatic Strategist – AI-Driven Growth

Power Digital Marketing; Mexico; On-site; PHP 5,611,000 - 8,728,000; Full time

Job summary

Power Digital Marketing in the Philippines is seeking a Programmatic Senior Strategist to own the execution, performance, and growth of programmatic services for enterprise accounts. You will manage cross-channel campaigns across mobile, display, video, CTV, DOOH, and audio, and translate data into strategic recommendations.

The role requires 4+ years in cross-channel performance marketing for e-commerce, B2B, or B2C, strong business acumen, exceptional communication with executives, and a

Qualifications

• 4+ years direct experience managing cross-channel performance marketing campaigns for enterprise accounts.
• Strong business acumen with ability to translate data into actionable insights.
• Proven understanding of digital marketing principles across mobile, display, video, OTT/CTV, and audio.
• Excellent communication and collaboration with cross-functional teams and clients.

Responsibilities

• Lead strategic collaboration with cross-functional teams to develop and execute programmatic strategies.
• Provide senior-level insights to shape programmatic direction aligned with goals.
• Design and implement programmatic campaigns across channels including mobile, display, video, CTV, DOOH, and audio.
• Oversee onboarding of new programmatic accounts and campaigns in DSPs.
• Identify strategic audience segments and data partnerships to optimize campaigns.
• Negotiate with media vendors and curate inventory aligned with objectives.
• Communicate with clients as primary point of contact and trusted advisor.
• Collaborate with marketing and analytics to integrate reporting APIs and optimize performance.
• Implement data integration strategies to enhance efficiency and effectiveness.
• Analyze KPI performance and deliver insights to senior stakeholders.
• Explore measurement methodologies and support strategic recommendations with measurement solutions.
• Leverage AI technologies to optimize business processes and use Nova ecosystem as relates to department.

Tools

Ad servers

Ad verification tools

Ad trafficking systems

Job description

Power Digital Marketing in the Philippines is seeking a Programmatic Senior Strategist to own the execution, performance, and growth of programmatic services for enterprise accounts. You will manage cross-channel campaigns across mobile, display, video, CTV, DOOH, and audio, and translate data into strategic recommendations.

The role requires 4+ years in cross-channel performance marketing for e-commerce, B2B, or B2C, strong business acumen, exceptional communication with executives, and a