Senior Omnichannel Growth Marketing Lead
Outsourcey
Stand out for this role — generate a tailored resume and cover letter in about a minute.
Benefits offered by this job
Job summary
Outsourcey is seeking a senior digital performance leader in the Philippines to drive omnichannel growth across Paid Search, Organic Search, and Programmatic channels.
You will own analytics infrastructure, implement SEO/AEO strategies, and create dashboards to translate data into actionable insights for stakeholders across regions. The role emphasizes ROI optimization and collaboration with external agencies.
Qualifications
- Minimum of 7 years’ experience in digital performance, analytics, or digital transformation roles.
- Experience in multi-regional markets is desirable.
- Strong capability in strategy development and campaign optimisation.
Responsibilities
- Develop and execute omnichannel digital performance marketing strategies to drive sales and engagement.
- Lead Paid Search, Organic Search, and Programmatic channels.
- Develop and implement SEO/AEO strategies including technical SEO and content.
- Own and optimise digital analytics infrastructure across websites/platforms (GA4, GTM, Ads).
- Develop dashboards/reporting (Looker Studio, Power BI, Metabase) to translate data into insights.
- Oversee campaign tracking, attribution, and audience segmentation.
- Influence budgets and optimisations to maximise ROI; manage external partners.
Skills
Tools
Job description
Outsourcey is seeking a senior digital performance leader in the Philippines to drive omnichannel growth across Paid Search, Organic Search, and Programmatic channels.
You will own analytics infrastructure, implement SEO/AEO strategies, and create dashboards to translate data into actionable insights for stakeholders across regions. The role emphasizes ROI optimization and collaboration with external agencies.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
