Senior Product Category Manager – Single Premium and Unit Linked

AXA Group; Makati; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

AXA Philippines is seeking a senior marketing and relationship leader to drive the Single Premium Unit-Linked category and UHNW initiatives. You will partner with distribution channels, craft market-ready programs, and guide cross-functional teams to hit revenue and NBV goals.

The role requires 5–10 years in bank or investment relationship management, strong leadership, and excellent communication. A Bachelor’s degree in a related field and insurance exposure are preferred.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management Engineering, Economics or related field.
• Insurance exposure/experience in program management or relationship management is an advantage.
• Strong understanding of consumer and distribution trends in insurance.
• Highly results-oriented with proven ability to deliver measurable results.
• Exposure to financial services industry is a plus.

Responsibilities

• Ideate and lead proposition creation, go-to-market strategy, and stakeholder management for new Single Premium Unit-Linked products.
• Formulate and implement marketing programs to generate revenue and attract new customers.
• Develop partnerships with distribution channels to secure strategy buy-in and program success.
• Lead distributor and customer campaigns to drive product performance targets.
• Set and monitor metrics to ensure project and program success.
• Coordinate with internal and external teams to deliver marketing collateral, advertising, PR, and trainings.
• Provide product information and support to distributors and assist in client queries.

Skills

Leadership

Interpersonal skills

Management skills

Detail oriented

MS Office proficient

Excellent communication

Experience: 5-10 years in bank/investm

Education

Bachelor's degree in Marketing/Business/Admin/Economics

Tools

Canva

GPTs

Power BI

Job description

Job ID: 2026-26278
Responsible for the successful execution and implementation of the strategic plans of the Single Premium and Unit Linked Category (the Category i.e. Single Premium Unit Linked) and UHNW Program (i.e. Project Phoenix) within the agreed timelines in support of the overall business performance of the Category, particularly the following:

• Delivery of product APE and NBV goals
• Go-to-Market of new products
• Maintenance of existing products
• Product marketing
• Competitor scan
• Distributor and stakeholder support and engagement

Duties & Responsibilities

• Lead in the ideation, creation of proposition, go-to-market strategy, and management of project stakeholders for new Single premium unit-linked products and enhancement of existing ones.
• Formulate and implement marketing programs for single premium unit-linked products that will deliver revenue, attract new customers, and create more value from existing ones.
• Develop strong partnerships with key stakeholders (such as Distribution channels) to drive strategy buy-in that will lead to successful implementation of marketing programs.
• Develop and execute distributor and customer campaigns that will drive product success/targets.
• Lead in setting and managing metrics needed to ensure that performance of projects and programs are closely monitored and succeed.
• Maximize internal and external resources to deliver compelling marketing programs that could include offline and online collaterals, advertising, PR, sales toolkits and trainings.
• Work with various groups (advertising, PR agency, outsourced vendors, etc) and marketing colleagues to execute marketing plans.
• Delivering support for Distributors, such as providing product information and assist in client engagement/queries.

Required Skills

• Minimum 5-10 years experience specializing in bank or investment relationship management, handling HNW customers or related skillset
• Strong leadership skills
• Strong interpersonal, empathetic, and management skills to interact and drive results with staff, senior management, colleagues and cross-functional teams
• Competent leadership skills with proven ability to lead projects and manage cross-functional teams
• Detail-oriented
• Proficient in MS Office applications (esp in Excel, Word, and Powerpoint)
• Excellent communication skills (oral/written)

Education & Experience

• Bachelor’s degree holder, preferably in Marketing, Business Administration, Management Engineering, Economics, or other related courses
• Insurance exposure/experience in program management or relationship management is an advantage
• Strong understanding of relevant consumer and distribution trends, particularly in the insurance industry
• Highly results-oriented with proven ability to deliver measurable resultsStrong interpersonal, empathetic, and management skills to interact and drive results with staff, senior management, colleagues and cross-functional teams
• In-depth knowledge on finance, economics, and marketing
• With exposure to financial services industry
• Knowledge in the use of tools such as Canva, GPTs, and Power BI is an advantage.

At AXA, each person matters. We perform at our best knowing the positive impact we make as valuable partners for our customers and the communities we belong to. If you want to know more about the other career opportunities at AXA Philippines, please follow this link:https://careers.axa.com/axa-entities/axa-philippines