Senior Product Category Manager Single Premium And Unit Linked

AXA Philippines; Philippines; On-site; PHP 1,800,000 - 2,800,000; Full time

Job summary

AXA Philippines is seeking a senior marketing and relationship management professional to lead strategic plans for the Single Premium Unit Linked category and UHNW initiatives. You will drive go-to-market strategies, revenue growth, and strong partnerships with distributors, customers, and internal teams.

The role requires 5–10 years in bank or investment relationship management, outstanding leadership, and cross-functional collaboration.

Qualifications

• Minimum 5–10 years of experience in bank or investment relationship management, handling HNW customers or related skillset.
• Strong leadership skills with the ability to drive results with staff, senior management and cross-functional teams.
• Excellent interpersonal, empathetic, and communication abilities (oral/written).
• Experience in product marketing or program management within insurance is advantageous.

Responsibilities

• Lead ideation, proposition creation, go-to-market strategy, and stakeholder management for new single premium unit-linked products and enhancements.
• Develop and implement marketing programs for single premium unit-linked products to drive revenue and acquire/retain customers.
• Build partnerships with distribution channels to secure strategy buy-in for marketing programs.
• Develop and execute distributor and customer campaigns to achieve product targets.
• Set and monitor metrics to ensure project and program success and optimize resource use.

Skills

Relationship management

Leadership

Cross-functional collaboration

Communication

Attention to detail

Education

Bachelor’s degree in Marketing/Business/Economics

Tools

Canva

GPTs

Power BI

Job description

Job Description:

Job ID: 2026-26278

Responsibilities

Responsible for the successful execution and implementation of the strategic plans of the Single Premium and Unit Linked Category (the Category i.e. Single Premium Unit Linked) and UHNW Program (i.e. Project Phoenix) within the agreed timelines in support of the overall business performance of the Category, particularly the following:

• Delivery of product APE and NBV goals


• Go-to-Market of new products


• Maintenance of existing products


• Product marketing


• Competitor scan


• Distributor and stakeholder support and engagement

Duties & Responsibilities

• Lead in the ideation, creation of proposition, go-to-market strategy, and management of project stakeholders for new Single premium unit-linked products and enhancement of existing ones.


• Formulate and implement marketing programs for single premium unit-linked products that will deliver revenue, attract new customers, and create more value from existing ones.


• Develop strong partnerships with key stakeholders (such as Distribution channels) to drive strategy buy-in that will lead to successful implementation of marketing programs.


• Develop and execute distributor and customer campaigns that will drive product success/targets.


• Lead in setting and managing metrics needed to ensure that performance of projects and programs are closely monitored and succeed.


• Maximize internal and external resources to deliver compelling marketing programs that could include offline and online collaterals, advertising, PR, sales toolkits and trainings.


• Work with various groups (advertising, PR agency, outsourced vendors, etc) and marketing colleagues to execute marketing plans.


• Delivering support for Distributors, such as providing product information and assist in client engagement/queries.

Required Skills

• Minimum 5-10 years experience specializing in bank or investment relationship management, handling HNW customers or related skillset


• Strong leadership skills


• Strong interpersonal, empathetic, and management skills to interact and drive results with staff, senior management, colleagues and cross-functional teams


• Competent leadership skills with proven ability to lead projects and manage cross-functional teams


• Detail-oriented


• Proficient in MS Office applications (esp in Excel, Word, and Powerpoint)


• Excellent communication skills (oral/written)

Education & Experience

• Bachelor’s degree holder, preferably in Marketing, Business Administration, Management Engineering, Economics, or other related courses


• Insurance exposure/experience in program management or relationship management is an advantage


• Strong understanding of relevant consumer and distribution trends, particularly in the insurance industry


• Highly results-oriented with proven ability to deliver measurable results


• Strong interpersonal, empathetic, and management skills to interact and drive results with staff, senior management, colleagues and cross-functional teams


• In-depth knowledge on finance, economics, and marketing


• With exposure to financial services industry


• Knowledge in the use of tools such as Canva, GPTs, and Power BI is an advantage.

At AXA, each person matters. We perform at our best knowing the positive impact we make as valuable partners for our customers and the communities we belong to.

If you want to know more about the other career opportunities at AXA Philippines, please follow this link:

https://careers.axa.com/axa-entities/axa-philippines