Sr Performance Marketing Manager

Top Source Executive Search; Metro Manila; Hybrid; PHP 2,000,000 - 2,800,000; Full time

Benefits offered by this job

Competitive Compensation Package

Career Growth Opportunities

Hybrid Work Setup: 2 Days Onsite, 3 0/

Full-Time Employment

Job summary

Top Source Executive Search is seeking a Senior Performance Marketing Manager to lead multi‑channel paid campaigns, optimize performance, and mentor the team. You will leverage AI to improve planning, analysis, and workflow efficiency.

The role requires 5–7 years in digital marketing, strong metrics focus, and collaboration with cross‑functional teams. The position follows a hybrid work setup with a US shift schedule.

Qualifications

• 5–7 years in digital or performance marketing.
• Proven multi‑channel campaign ownership across paid media.
• Strong metrics: ROAS, CPA, CTR, CPC; translate data into actions.
• Experience in planning, budgeting, KPI setting, and optimization.
• Mentoring or coaching marketing professionals.
• Familiar with ABM platforms such as 6sense and Demandbase.
• Experience with Salesforce or Google Analytics for attribution.
• Analytical, communicative, and stakeholder‑savvy; AI tooling experience.

Responsibilities

• Lead multi‑channel paid campaigns and optimization.
• Mentor team members and develop scalable workflows and playbooks.
• Collaborate with cross‑functional teams to ensure timely delivery.
• Lead reporting on ROAS, CPA, CTR, CPC and outcomes.
• Apply AI to improve planning, analysis, and automation.

Skills

Multi-channel ownership

ROAS/CPA/CPC analysis

Budget management

Mentoring

AI in marketing

Campaign planning

Stakeholder management

Tools

Salesforce

Google Analytics

CRM systems

6sense

Demandbase

Job description

WE'RE HIRING: SENIOR PERFORMANCE MARKETING MANAGER

Drive Campaign Performance. Lead Innovation. Deliver Measurable Growth.

Are you a data‑driven marketing professional who combines strategic thinking with hands‑on campaign execution? Do you thrive on optimizing paid media performance, experimenting with new advertising channels, and turning insights into measurable business results?

Top Source Executive Search (TSES) is looking for a Senior Performance Marketing Manager to lead multi‑channel paid marketing campaigns, drive continuous optimization, mentor team members, and leverage AI to improve marketing performance and operational efficiency.

WHAT WE OFFER

• Competitive Compensation Package
• Career Growth Opportunities
• Hybrid Work Setup: 2 Days Onsite, 3 Days Work from Home
• Full‑Time Employment

Work Schedule: US Shift | 8:00 PM – 5:00 AM Philippine Time

KEY RESPONSIBILITIES

1. Campaign Strategy & Execution

• Plan, launch, manage, and optimize multi‑channel campaigns across paid social, paid search, programmatic display, CTV, OOH, OTT, Reddit, content syndication, and account‑based marketing (ABM) platforms such as 6sense and Demandbase.
• Establish campaign budgets, KPIs, channel‑mix recommendations, and optimization priorities.
• Provide hands‑on campaign execution and ensure alignment with marketing objectives.

2. Cross‑Functional Coordination

• Collaborate with creative, content, strategy, audience, ABM, development, and data teams to ensure timely campaign delivery.
• Manage project dependencies, resolve execution challenges, coordinate audience and account‑list activation, and proactively address delivery risks.

3. Performance Optimization & Reporting

• Lead A/B testing, creative experimentation, audience testing, and bid‑strategy testing.
• Analyze ROAS, CPA, CTR, CPC, and other performance metrics to develop actionable optimization strategies.
• Present campaign insights, recommendations, risks, and opportunities to clients and internal stakeholders.
• Connect paid media results with broader marketing objectives and sales pipeline outcomes.

4. Team Leadership & Process Improvement

• Mentor performance marketing team members on platform best practices, campaign execution, and channel strategies.
• Develop scalable workflows, SOPs, optimization frameworks, and reusable campaign playbooks.
• Document campaign results and case studies to support knowledge sharing and future business development.

5. AI & Marketing Innovation

• Apply AI tools to improve campaign planning, research, analysis, reporting, content development, and workflow automation.
• Identify opportunities to integrate AI into marketing processes and evaluate their effectiveness.

QUALIFICATIONS

• 5–7 years of experience in digital marketing, performance marketing, or campaign management.
• Proven multi‑channel campaign ownership across paid social, paid search, programmatic display, and at least one emerging advertising channel.
• Strong understanding of performance metrics, including ROAS, CPA, CTR, and CPC, with the ability to translate data into actionable improvements.
• Experience in campaign planning, budget management, KPI setting, and media optimization.
• Experience mentoring, coaching, or providing technical guidance to marketing professionals.
• Familiarity with ABM platforms such as 6sense and Demandbase and account‑based paid media activation.
• Experience with Salesforce, Google Analytics, or equivalent CRM and analytics platforms for campaign tracking and attribution.
• Strong analytical, communication, project coordination, problem‑solving, and stakeholder management skills.
• Practical experience using AI tools to improve marketing workflows, analysis, reporting, or execution.

KEY PERFORMANCE INDICATORS (KPIs)

Success will be measured against agreed‑upon targets across:

• Campaign Performance: Achievement of ROAS, CPA, CTR, and other business targets.
• Experimentation & Optimization: Consistent testing, actionable insights, and validated improvements.
• Stakeholder Satisfaction: Client and internal stakeholder confidence, feedback, and retention.
• Team Development: Effective coaching, knowledge sharing, and channel onboarding.
• Process Improvement: Creation and adoption of reusable workflows, playbooks, and optimization frameworks.
• Knowledge Sharing: Documented case studies and transferable campaign insights.
• Operational Excellence: Timely launches, effective team coordination, and proactive risk management.

ABOUT TOP SOURCE EXECUTIVE SEARCH (TSES)

Top Source Executive Search (TSES) is a Philippine recruitment and offshore management firm specializing in executive search and talent acquisition across banking and finance, data, IT, marketing, and HR.

Founded by industry veterans with decades of combined experience in digital marketing, IT, data science and analytics, and project management, TSES connects businesses with top‑tier Filipino talent to support their growth and success.

Learn more: https://topsesearch.com