Senior Performance Marketing Lead - B2B SaaS (EU)

Amenitiz; España; On-site; PHP 6,541,000 - 10,174,000; Full time

Benefits offered by this job

Stock options

Comprehensive health insurance

On-demand salary access

Structured career path

Flexible benefits

Company library access

International team (35+ nationalities)

Job summary

Amenitiz is seeking a Senior Performance Marketing Manager to own the full paid acquisition strategy for France, Spain, Italy and Portugal. You will execute directly in Google Ads and Meta, manage budgets, optimize campaigns, and report on performance to drive pipeline.

You will collaborate with sales, build multi-market strategies, and develop dashboards in HubSpot and GA4. Fluent English is required; additional European languages are a plus.

Qualifications

• 5+ years hands-on performance marketing experience, with a strong focus on B2B SaaS or B2B tech lead generation.
• Deep expertise in Google Ads: search campaigns, non-brand strategy, bid strategy (tCPA, tROAS, smart bidding), quality score optimization, multi-market execution
• Solid Meta Ads experience for lead generation: CRM-based audiences, lead gen campaigns, CPL optimization
• Fluent in pipeline KPIs — CPL, MQL, SQL, demo conversion, CAC — and experience working directly with the sales team to improve lead quality
• HubSpot (or equivalent CRM) for attribution, pipeline tracking and campaign optimization
• GA4, GTM for reporting and data-driven decision making
• You personally build and optimize campaigns in Google Ads and Meta Ads Manager — this is not a role for agency managers or strategists who delegate execution to external partners
• Proven ability to operate autonomously in a fast-moving environment — you don’t wait to be told what to do
• Strong analytical mindset with a bias toward experimentation and quick iteration
• Fluent in English. Spanish, French, Italian or Portuguese is a strong plus

Responsibilities

• Full ownership of paid acquisition across Google Search, Meta, and emerging channels (Reddit, LinkedIn, YouTube) — strategy, execution, optimization and budget allocation
• Define and manage CPL, MQL, SQL and demo conversion targets across markets and channels
• Build and iterate campaign architecture for B2B SaaS lead gen — keyword strategy, audience segmentation, bid strategy, creative testing, landing page alignment
• Own the marketing‑sales feedback loop: work directly with the sales team to understand lead quality, adjust targeting, and improve pipeline conversion
• Manage multi‑market execution across FR, ES, IT, PT — adapting messaging, budgets, and channel mix to local market dynamics
• Build and maintain performance dashboards in HubSpot, GA4 and/or similar tools to track the full funnel from first click to closed deal
• Run a structured experimentation roadmap — A/B tests on creatives, landing pages, audiences, bid strategies — and translate results into scalable insights
• Present performance analysis and strategic recommendations to senior leadership

Skills

Performance marketing

Google Ads

Meta Ads

HubSpot

GA4

GTM

English fluency

Multi-market Europe

Job description

Amenitiz is seeking a Senior Performance Marketing Manager to own the full paid acquisition strategy for France, Spain, Italy and Portugal. You will execute directly in Google Ads and Meta, manage budgets, optimize campaigns, and report on performance to drive pipeline.

You will collaborate with sales, build multi-market strategies, and develop dashboards in HubSpot and GA4. Fluent English is required; additional European languages are a plus.