Senior Performance Marketer — Meta & Google Ads

Jome Journey; Philippines; On-site; PHP 335,000 - 446,000; Full time

Job summary

Jome Journey in the Philippines is seeking a Senior Performance Marketer to independently manage Meta Ads and Google Ads, driving data-based decisions. This is a non-junior role with probation, requiring ownership of assigned accounts and strong attention to detail.

The candidate will lead campaigns, analyze key metrics, develop ad angles, brief designers, and review performance to ensure continuous improvement.

Qualifications

• Hands-on experience with Meta Ads and Google Ads setup.
• Proven experience managing campaigns independently.
• Strong analytical and problem-solving ability.
• Good understanding of performance marketing metrics.
• Ability to create advertising concepts and brief designers clearly.
• Strong ownership, accountability and attention to detail.
• Shortlisted candidates will complete a practical Meta and Google Ads assessment focused on analysis, decision-making and problem-solving.

Responsibilities

• Create, launch and optimise Meta and Google Ads campaigns.
• Analyse CTR, CPM, CPC, CVR, CPL, CPA, frequency and lead quality.
• Identify the real cause of performance issues before making changes.
• Decide what should be changed, what should remain unchanged, and why.
• Develop ad angles, hooks and campaign messaging.
• Prepare clear creative briefs when new graphics or ads are required.
• Review audiences, keywords, search terms, landing pages and campaign structure.
• Proactively flag issues and recommend solutions.
• Follow through on changes and review whether they improved performance.

Skills

Meta Ads

Google Ads

Independent management

Analytical skills

Performance metrics

Ownership accountability

Job description

We are looking for a serious, experienced and highly responsible Senior Performance Marketer to independently manage both Meta Ads and Google Ads.

Salary: ₱30,000–₱40,000/month. This role includes a probation period, during which performance, ownership, technical ability and decision-making will be assessed before confirmation.

This is not a junior execution role.

We need someone who is senior enough to make informed decisions based on data, detailed enough to catch issues early, and responsible enough to take full ownership of assigned accounts.

Key Responsibilities:

• Create, launch and optimise Meta and Google Ads campaigns
• Analyse CTR, CPM, CPC, CVR, CPL, CPA, frequency and lead quality
• Identify the real cause of performance issues before making changes
• Decide what should be changed, what should remain unchanged, and why
• Develop ad angles, hooks and campaign messaging
• Prepare clear creative briefs when new graphics or ads are required
• Review audiences, keywords, search terms, landing pages and campaign structure
• Proactively flag issues and recommend solutions
• Follow through on changes and review whether they improved performance

What we expect:

We are strict about this role.

You must be able to explain:

What happened → Why it happened → What data supports it → What action should be taken

We are looking for someone who:

• Works independently with minimal supervision
• Pays strong attention to detail
• Does not require repeated reminders
• Follows processes and checklists consistently
• Learns from mistakes and does not repeat the same issues
• Takes ownership instead of waiting for instructions
• Brings solutions, not only problems

Requirements:

• Strong hands-on experience with Meta Ads and Google Ads setup
• Proven experience managing campaigns independently (Agencies exp is a plus point)
• Strong analytical and problem-solving ability
• Good understanding of performance marketing metrics
• Able to create advertising concepts and brief designers clearly
• Strong ownership, accountability and attention to detail
• Shortlisted candidates will complete a practical Meta and Google Ads assessment focused on analysis, decision-making and problem-solving.