Senior Paid Search Strategist – APAC Growth & Optimization

Emma The Sleep Company; Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Emma – The Sleep Company in Manila is seeking a performance marketing expert to lead paid search across APAC. You will own Google Ads and Microsoft Ads campaigns, optimize budgets, and drive growth with a data-first approach across multiple markets.

The role requires 5+ years in SEM, strong analytical skills, and the ability to collaborate with regional teams and external partners. You’ll test, automate, and report on campaign performance to senior leadership.

Qualifications

• 5+ years of relevant experience in performance marketing with a focus on SEM.
• Deep hands-on expertise in Google Ads and Microsoft Ads, including Search, Shopping, and newer LLM surfaces.
• Highly data-driven with strong analytical skills and problem-solving mindset.

Responsibilities

• Develop and implement paid search strategy to accelerate Emma’s growth in APAC.
• Manage end-to-end Google paid search campaigns, including structure updates and keyword maintenance.
• Budget steering: optimize bidding strategies and allocations across markets.
• Testing and optimization: run experiments on campaigns, landing pages and bidding strategies; scale best practices.
• Performance analysis: track metrics and generate data-driven insights and reports.
• Reporting and insights: communicate findings and strategic recommendations to senior management.
• Market research: monitor e-commerce trends and competitive landscape to inform strategy.
• Cross-functional collaboration: align with regional and global marketing teams.

Skills

Google Ads

Microsoft Ads

SEM

Data analysis

Stakeholder management

Job description

Emma – The Sleep Company in Manila is seeking a performance marketing expert to lead paid search across APAC. You will own Google Ads and Microsoft Ads campaigns, optimize budgets, and drive growth with a data-first approach across multiple markets.

The role requires 5+ years in SEM, strong analytical skills, and the ability to collaborate with regional teams and external partners. You’ll test, automate, and report on campaign performance to senior leadership.