APAC Paid Search Performance Lead

Emma – The Sleep Company; Manila; On-site; PHP 4,459,000 - 7,006,000; Full time

Job summary

Emma – The Sleep Company is seeking a data-driven Paid Search Lead to drive growth in the APAC region. You will own end-to-end Google Ads and Microsoft Ads campaigns, shape budgets, run experiments, and deliver insights to senior leadership.

Collaborate with regional teams to stay ahead of e-commerce trends, drive automation, and optimize performance across multiple markets. If you excel at multi-market campaigns and turning data into action, join Emmie and help redefine the sleep industry

Qualifications

• 5+ years of relevant experience in performance marketing with a focus on SEM.
• Deep, hands-on expertise in Google Ads and Microsoft Ads, including Search, Shopping, and newer LLM surfaces.
• You are highly data-driven, with strong analytical skills and a passion for solving problems with data.
• You’re a structured thinker with strong organizational skills who manages priorities, stakeholders, and timelines effectively.
• You communicate clearly with both technical and non-technical stakeholders, including senior leadership and external partners.
• Nice to have: experience managing multi-market budgets, working with search automation or scripts, or running pilots on emerging ad platforms.

Responsibilities

• Develop and implement a paid search marketing strategy to sustainably accelerate Emma’s growth in the APAC region.
• Manage end-to-end Google paid search campaigns, including account structure updates, keyword maintenance, and seasonality adjustments.
• Control and optimize paid search bidding strategies, ensuring effective allocation and ROI across markets.
• Implement testing on campaigns, landing pages, and bidding strategies; scale best practices across APAC markets.
• Track performance metrics and generate data-driven insights, models, and reports to measure efficacy and predict trends.
• Regularly communicate campaign performance, insights, and recommendations to senior management and stakeholders.
• Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy.
• Collaborate closely with regional commercial teams and global marketing teams to align strategies with local dynamics.

Skills

Performance marketing

SEM

Google Ads

Microsoft Ads

Data driven

Job description

Emma – The Sleep Company is seeking a data-driven Paid Search Lead to drive growth in the APAC region. You will own end-to-end Google Ads and Microsoft Ads campaigns, shape budgets, run experiments, and deliver insights to senior leadership.

Collaborate with regional teams to stay ahead of e-commerce trends, drive automation, and optimize performance across multiple markets. If you excel at multi-market campaigns and turning data into action, join Emmie and help redefine the sleep industry