Senior Paid Search Performance Marketing Specialist

Emma – The Sleep Company; Manila; On-site; PHP 4,459,000 - 7,006,000; Full time

Job summary

Emma – The Sleep Company is seeking a data-driven Paid Search Lead to drive growth in the APAC region. You will own end-to-end Google Ads and Microsoft Ads campaigns, shape budgets, run experiments, and deliver insights to senior leadership.

Collaborate with regional teams to stay ahead of e-commerce trends, drive automation, and optimize performance across multiple markets. If you excel at multi-market campaigns and turning data into action, join Emmie and help redefine the sleep industry

Qualifications

• 5+ years of relevant experience in performance marketing with a focus on SEM.
• Deep, hands-on expertise in Google Ads and Microsoft Ads, including Search, Shopping, and newer LLM surfaces.
• You are highly data-driven, with strong analytical skills and a passion for solving problems with data.
• You’re a structured thinker with strong organizational skills who manages priorities, stakeholders, and timelines effectively.
• You communicate clearly with both technical and non-technical stakeholders, including senior leadership and external partners.
• Nice to have: experience managing multi-market budgets, working with search automation or scripts, or running pilots on emerging ad platforms.

Responsibilities

• Develop and implement a paid search marketing strategy to sustainably accelerate Emma’s growth in the APAC region.
• Manage end-to-end Google paid search campaigns, including account structure updates, keyword maintenance, and seasonality adjustments.
• Control and optimize paid search bidding strategies, ensuring effective allocation and ROI across markets.
• Implement testing on campaigns, landing pages, and bidding strategies; scale best practices across APAC markets.
• Track performance metrics and generate data-driven insights, models, and reports to measure efficacy and predict trends.
• Regularly communicate campaign performance, insights, and recommendations to senior management and stakeholders.
• Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy.
• Collaborate closely with regional commercial teams and global marketing teams to align strategies with local dynamics.

Skills

Performance marketing

SEM

Google Ads

Microsoft Ads

Data driven

Job description

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma - The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’sour people who bring this mission to life. At Emma,you’lljoin a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma - The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’sour people who bring this mission to life. At Emma,you’lljoin a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

What You'll Do

• You will be responsible for developing and implementing a paid search marketing strategy that sustainably accelerates Emma’s growth in the APAC region. You will leverage a data-first approach to conduct the following:
• Campaign Management: Manage the end-to-end execution of Google paid search campaigns, including account structure updates, keyword maintenance, seasonality adjustments, etc. You will define actions and implement them based on your findings
• Budget Steering: Control and optimize paid search bidding strategies, ensuring effective allocation and maximizing return on investment across all markets
• Testing and Optimization: Implement testing on the campaign type, landing pages, and bidding strategies scale best practices across the APAC markets. You will explore opportunities and lead integration of new functionalities, technologies, and tools to improve efficiency, harness automation, and identify new sources of growth
• Performance Analysis: Track key performance metrics and utilize advanced analytics tools to generate insights that drive optimization and improve results across diverse markets. You will develop data-driven analyses, models, and reports to effectively measure efficacy and predict trends
• Reporting and Insights: Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders
• Market Research: Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge
• Cross-Functional Collaboration: Work closely with regional commercial teams and global marketing teams to ensure strategies are aligned and tailored to local market dynamics

Who We’re Looking For

• You have 5+ years of relevant experience in performance marketing with a focus on SEM
• You have deep, hands-on expertise in Google Ads and Microsoft Ads, including Search, Shopping, and newer LLM surfaces
• You are highly data-driven, with strong analytical skills and a passion for solving problems with data
• You’re a structured thinker with strong organizational skills who manages priorities, stakeholders, and timelines effectively
• You communicate clearly with both technical and non-technical stakeholders, including senior leadership and external partners
• Nice to have: experience managing multi-market budgets, working with search automation or scripts, or running pilots on emerging ad platforms

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as get the interviews transcript and summarised by AI. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to [e-mail]