Senior APAC Paid Search Lead

Emma – The Sleep Company; Manila; Remote; PHP 1,800,000 - 2,400,000; Full time

Job summary

Emma – The Sleep Company is hiring for a performance marketing leader to accelerate APAC growth through SEM. Lead Google Ads and Microsoft Ads campaigns with a data-driven approach, optimizing budgets and strategies across markets.

You will own testing, analytics, and cross-functional collaboration with regional and global teams, delivering insights to senior management and driving scalable, profitable growth.

Qualifications

• 5+ years of performance marketing experience, SEM focus.
• Hands-on expertise with Google Ads and Microsoft Ads.
• Highly data-driven with strong analytical skills.
• Able to manage priorities and timelines with stakeholders.

Responsibilities

• Develop and implement a paid search strategy for APAC growth.
• Manage end-to-end Google/Microsoft Ads campaigns and budgets.
• Run testing on campaigns, landing pages, and bidding strategies.
• Analyze performance, build data-driven insights, and report to leadership.
• Collaborate with regional and global marketing teams to align strategy.
• Stay informed on global e-commerce trends and technologies.

Skills

Performance marketing

Google Ads

Microsoft Ads

Data analysis

Stakeholder communication

Tools

Google Ads Platform

Microsoft Advertising

Automation scripts

Job description

Emma – The Sleep Company is hiring for a performance marketing leader to accelerate APAC growth through SEM. Lead Google Ads and Microsoft Ads campaigns with a data-driven approach, optimizing budgets and strategies across markets.

You will own testing, analytics, and cross-functional collaboration with regional and global teams, delivering insights to senior management and driving scalable, profitable growth.