Senior Paid Search Performance Marketing Specialist

Emma – The Sleep Company; Manila; On-site; PHP 600,000 - 850,000; Full time

Job summary

Emma - The Sleep Company is seeking a data-driven paid search marketer to accelerate growth across APAC markets from its Manila base. You will own the end-to-end Google search campaigns, including structure, keywords, and seasonality, and steer budgets to maximize ROI.

You will test campaign types and bidding strategies, implement automation, and collaborate with regional and global teams. Stay ahead of e-commerce trends and deliver insights to senior leadership.

Responsibilities

• Develop and implement a paid search strategy to accelerate Emma’s APAC growth.
• Manage end-to-end Google paid search campaigns: structure, keywords, seasonality, and actions based on data.
• Optimize bidding strategies and budget allocation to maximize ROI across APAC markets.
• Test and scale best practices for campaigns, landing pages, and bidding strategies; explore new tools and automation.

Job description

• You will be responsible for developing and implementing a paid search marketing strategy that sustainably accelerates Emma’s growth in the APAC region. You will leverage a data-first approach to conduct the following:
• Campaign Management: Manage the end-to-end execution of Google paid search campaigns, including account structure updates, keyword maintenance, seasonality adjustments, etc. You will define actions and implement them based on your findings.
• Budget Steering: Control and optimize paid search bidding strategies, ensuring effective allocation and maximizing return on investment across all markets.
• Testing and Optimization: Implement testing on the campaign type, landing pages, and bidding strategies scale best practices across the APAC markets. You will explore opportunities and lead integration of new functionalities, technologies, and tools to improve efficiency, harness automation, and identify new sources of growth.
• Performance Analysis: Track key performance metrics and utilize advanced analytics tools to generate insights that drive optimization and improve results across diverse markets. You will develop data-driven analyses, models, and reports to effectively measure efficacy and predict trends.
• Reporting and Insights: Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders.
• Market Research: Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge.
• Cross-Functional Collaboration: Work closely with regional commercial teams and global marketing teams to ensure strategies are aligned and tailored to local market dynamics.