Senior Paid Media Specialist (FinTech)

BruntWork; Philippines; Remote; PHP 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Permanent work from home

Immediate hiring

Health insurance coverage for eligible

Job summary

BruntWork seeks a senior Paid Media Specialist to own and scale paid acquisition for a FinTech offering. You will manage campaigns across Meta, Google Ads, and other platforms, driving lead generation and revenue growth.

You will lead strategy, execution, testing, and reporting while optimizing across multiple brands, audiences, and channels. A strong background in regulated fintech and advanced analytics is essential.

Qualifications

• 5+ years of hands-on experience managing paid digital advertising campaigns.
• Proven experience in FinTech, Financial Services, Payments, Cryptocurrency, Trading, Banking, or another regulated industry.
• Demonstrated success generating and scaling qualified leads with measurable ROI.
• Experience managing significant monthly advertising budgets.
• Strong understanding of attribution models, tracking, pixels, events, and conversion APIs.
• Expert-level knowledge of Meta Ads Manager and Google Ads.
• Experience marketing across alternative platforms such as TikTok Ads, Yandex Direct, LinkedIn Ads, native advertising, or programmatic display.
• Proven track record of identifying and testing new lead generation channels.
• Commercially minded with profitability and unit economics focus.
• Ability to manage multiple brands, campaigns, and industries simultaneously in a fast-paced environment.

Responsibilities

• Develop, launch, manage, and optimise paid advertising campaigns across Meta, Google Ads, and alternative platforms.
• Identify and test new lead generation channels beyond established platforms.
• Own the full campaign lifecycle from planning through to scaling and reporting.
• Identify performance issues and troubleshoot campaigns to maximise results.
• Generate a consistent pipeline of qualified leads aligned with lending product criteria.
• Monitor lead quality with sales and risk teams to ensure profitable customer acquisition.
• Conduct audience segmentation, A/B testing, creative testing, and landing page optimisation.
• Continuously test new audiences, offers, and channels to expand acquisition reach.
• Manage paid acquisition campaigns across multiple brands within the group.
• Adapt campaign strategies to suit different industries, audiences, and product offerings.
• Maintain consistent performance standards across all brands while respecting unique requirements.
• Prioritise workload effectively across competing brand priorities.
• Analyse campaign performance using ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and LTV.
• Manage campaign budgets efficiently while maximising ROAS.
• Build dashboards and reporting workflows to support decision-making.
• Build scalable acquisition strategies aligned with growth objectives.
• Identify, validate, and scale new acquisition channels on an ongoing basis.
• Stay current with digital advertising trends, platform updates, algorithm changes, and emerging technologies.
• Operate independently to deliver qualified leads with minimal day-to-day oversight.
• Collaborate with creative, product, sales, and leadership teams to develop effective marketing initiatives.
• Implement conversion tracking and analytics to ensure accurate performance measurement.
• Provide strategic recommendations to improve marketing performance and efficiency.

Skills

Paid media management

Campaign optimization

Audience segmentation

A/B testing

Tracking & analytics

Meta Ads Manager

Google Ads

TikTok Ads

Programmatic display

Lead generation

FinTech domain experience

Tools

Google Analytics

Conversion APIs

Facebook Pixel

LinkedIn Ads

Programmatic DSPs

Job description

Our client is seeking a highly experienced Senior Paid Media Specialist (Fintech & Lead Generation) to own and scale paid acquisition efforts across multiple advertising platforms. This role is focused on generating qualified leads that convert into revenue for a FinTech lending business. The successful candidate will take full ownership of campaign strategy, execution, optimisation, and reporting, while remaining proficient in marketing across alternative platforms and identifying and testing new lead generation channels.

Schedule

Monday - Friday, Flexible during client business hours NSW, with 1 hour unpaid/paid break (40 work hours per week)

Key Responsibilities

Campaign Management:

• Develop, launch, manage, and optimise paid advertising campaigns across Meta, Google Ads, and alternative advertising platforms.
• Identify and test new lead generation channels beyond established platforms.
• Own the full campaign lifecycle from planning through to scaling and reporting.
• Identify performance issues and proactively troubleshoot campaigns to maximise results.

Lead Generation:

• Generate a consistent pipeline of qualified leads that align with lending product criteria.
• Monitor lead quality in collaboration with sales and risk teams to ensure profitable customer acquisition.
• Conduct audience segmentation, A/B testing, creative testing, and landing page optimisation.
• Continuously test new audiences, offers, and channels to expand acquisition reach.

Multi-Brand Management:

• Manage paid acquisition campaigns across multiple businesses and brands within the group.
• Adapt campaign strategies to suit different industries, audiences, and product offerings.
• Maintain consistent performance standards across all brands while respecting unique requirements.
• Prioritise workload effectively across competing brand priorities.

Performance Analysis:

• Analyse campaign performance using key marketing metrics including ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and Customer Lifetime Value.
• Manage campaign budgets efficiently while maximising return on advertising spend.
• Build dashboards and reporting workflows to support operational decision-making.

Strategy and Growth:

• Build scalable acquisition strategies aligned with business growth objectives.
• Identify, validate, and scale new acquisition channels on an ongoing basis.
• Stay current with digital advertising trends, platform updates, algorithm changes, and emerging technologies.
• Operate independently to deliver qualified leads without requiring significant day-to-day oversight.
• Collaborate with creative, product, sales, and leadership teams to develop effective marketing initiatives.
• Implement conversion tracking, attribution models, and analytics to ensure accurate performance measurement.
• Provide strategic recommendations to continuously improve marketing performance and operational efficiency.

Requirements

• 5+ years of hands-on experience managing paid digital advertising campaigns.
• Proven experience working in FinTech, Financial Services, Payments, Cryptocurrency, Trading, Banking, or another regulated industry.
• Demonstrated success generating and scaling qualified leads with measurable ROI.
• Experience managing significant monthly advertising budgets.
• Strong understanding of attribution models, tracking, pixels, events, and conversion APIs.
• Expert-level knowledge of Meta Ads Manager and Google Ads.
• Demonstrated experience marketing across alternative advertising platforms such as TikTok Ads, Yandex Direct, LinkedIn Ads, native advertising, or programmatic display.
• Proven track record of identifying and testing new lead generation channels.
• Commercially minded with a focus on profitability and unit economics.
• Ability to manage multiple brands, campaigns, and industries simultaneously in a fast-paced environment.

I

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations