Senior Paid Media Buyer – DTC & B2B Growth

EnableSME, Inc.; Pasig; On-site; PHP 1,004,000 - 1,562,000; Full time

Job summary

EnableSME, Inc. is seeking an experienced Paid Media Buyer – E-commerce & B2B to drive performance marketing across DTC and B2B lead generation.

The role emphasizes Meta Ads with strong Google ad knowledge, shaping creative strategy through data-driven briefs for design teams. The ideal candidate brings 5+ years in hands-on paid media, experience with luxury or premium brands, and the ability to optimize campaigns for revenue, ROAS, CPL, and pipeline metrics while collaborating with US-based

Qualifications

• Experience in paid-media/performance-marketing (5+ years)
• Experience with premium or luxury brands is required
• Strong DTC/e-commerce customer-acquisition experience
• Strong B2B lead-generation experience
• Hands-on expertise with Meta Ads Manager
• Business-level written and spoken English

Responsibilities

• Build, launch, manage, and optimize paid-media campaigns across DTC and B2B.
• Manage Meta Ads campaigns across acquisition, prospecting, retargeting, conversion and lead-gen objectives.
• Lead B2B lead-generation campaigns to support client growth.
• Monitor budgets, pacing, targeting, bidding and performance.
• Analyze e-commerce metrics (ROAS, CPA/CAC, CTR, CPM, CVR, AOV).
• Analyze B2B metrics (CPL, lead quality, conversion, pipeline).
• Translate performance data into clear creative briefs for designers.

Skills

Paid media

Meta Ads

DTC e-commerce

B2B lead-gen

Analytics

Creative briefs

Budget management

English fluency

Video collaboration

Tools

Meta Ads Manager

GA4

Job description

EnableSME, Inc. is seeking an experienced Paid Media Buyer – E-commerce & B2B to drive performance marketing across DTC and B2B lead generation.

The role emphasizes Meta Ads with strong Google ad knowledge, shaping creative strategy through data-driven briefs for design teams. The ideal candidate brings 5+ years in hands-on paid media, experience with luxury or premium brands, and the ability to optimize campaigns for revenue, ROAS, CPL, and pipeline metrics while collaborating with US-based