Growth-Focused Google Ads Lead for D2C & B2B

VA Masters; Calbayog; On-site; PHP 670,000 - 1,004,000; Full time

Job summary

VA Masters is seeking an experienced Google Ads PPC Specialist to own paid search for our Shopify store. The initial focus is auditing, restructuring, and scaling D2C campaigns to lift conversions and revenue. After achieving targets, the role expands to building and scaling our B2B and OEM lead generation efforts.

We value analytical, proactive candidates who own strategy and execution. You will drive Performance Max, Shopping, and Search optimizations, while also building multi‑channel

Qualifications

• 4+ years actively managing Google Ads for Shopify e-commerce stores.
• Proven track record of directly increasing D2C conversion rates and revenue efficiency.
• Strong understanding of D2C e-commerce funnels and buyer behavior.
• Experience with B2B demand generation and lead generation funnels.
• Technical fluency with GA4, UTM parameters, tags, Enhanced Conversions, and remarketing.
• Hands-on experience with keyword gap analysis using SEMrush, SimilarWeb, or Google Keyword Planner.

Responsibilities

• Audit, restructure, and scale existing Google Ads campaigns (Performance Max, Shopping, Search) to drive revenue and CRO.
• Optimize the Google Shopping feed: titles, attributes, categories, and labels.
• Implement negative keywords and placement exclusions to reduce wasted spend.
• Audit/consolidate GA4 and Enhanced Conversions for accurate attribution.
• Launch targeted B2B and OEM campaigns to generate leads, form fills, RFQs.
• Create campaigns/audiences separating consumer vs. business buyers.
• Improve B2B lead funnels to lower CAC and raise lead quality.
• Ongoing keyword/TERMS/auction insight optimizations and creative updates.
• Produce performance reports with learnings and scaling recommendations.
• Communicate performance shifts and growth opportunities to stakeholders.

Skills

Google Ads management

D2C growth

B2B demand generation

GA4 & conversion tracking

Data analytics

Keyword research tools

Communication skills

Independent work

Campaign optimization

Performance Max / Shopping / Search

Tools

Semrush

SimilarWeb

Google Keyword Planner

Job description

VA Masters is seeking an experienced Google Ads PPC Specialist to own paid search for our Shopify store. The initial focus is auditing, restructuring, and scaling D2C campaigns to lift conversions and revenue. After achieving targets, the role expands to building and scaling our B2B and OEM lead generation efforts.

We value analytical, proactive candidates who own strategy and execution. You will drive Performance Max, Shopping, and Search optimizations, while also building multi‑channel