Paid Media Buyer - Ecommerce & B2B (Hybrid)

EnableSME, Inc.; Pasig; On-site; PHP 1,004,000 - 1,562,000; Full time

Job summary

EnableSME, Inc. is seeking an experienced Paid Media Buyer – E-commerce & B2B to drive performance marketing across DTC and B2B lead generation.

The role emphasizes Meta Ads with strong Google ad knowledge, shaping creative strategy through data-driven briefs for design teams. The ideal candidate brings 5+ years in hands-on paid media, experience with luxury or premium brands, and the ability to optimize campaigns for revenue, ROAS, CPL, and pipeline metrics while collaborating with US-based

Qualifications

• Experience in paid-media/performance-marketing (5+ years)
• Experience with premium or luxury brands is required
• Strong DTC/e-commerce customer-acquisition experience
• Strong B2B lead-generation experience
• Hands-on expertise with Meta Ads Manager
• Business-level written and spoken English

Responsibilities

• Build, launch, manage, and optimize paid-media campaigns across DTC and B2B.
• Manage Meta Ads campaigns across acquisition, prospecting, retargeting, conversion and lead-gen objectives.
• Lead B2B lead-generation campaigns to support client growth.
• Monitor budgets, pacing, targeting, bidding and performance.
• Analyze e-commerce metrics (ROAS, CPA/CAC, CTR, CPM, CVR, AOV).
• Analyze B2B metrics (CPL, lead quality, conversion, pipeline).
• Translate performance data into clear creative briefs for designers.

Skills

Paid media

Meta Ads

DTC e-commerce

B2B lead-gen

Analytics

Creative briefs

Budget management

English fluency

Video collaboration

Tools

Meta Ads Manager

GA4

Job description

We are looking for an experienced and commercially minded Paid Media Buyer – E-commerce & B2B with 5+ years of hands-on performance-marketing experience.

This is a senior-level individual contributor role responsible for managing and optimizing paid-media campaigns across both DTC e-commerce and B2B lead generation.

The role will focus strongly on Meta Ads, with experience across Google and other relevant platforms highly regarded.

Beyond campaign management, you will play an important role in creative strategy. You will analyze campaign and creative performance, identify opportunities for improvement, and translate those insights into clear and actionable briefs for Graphic Designers and Video Editors.

The successful candidate should be equally comfortable optimizing an e-commerce campaign against revenue and ROAS as they are optimizing a B2B campaign against lead quality, CPL, conversion, and pipeline outcomes.

KEY RESPONSIBILITIES

• Build, launch, manage, and optimize paid-media campaigns across DTC e-commerce and B2B.
• Manage Meta Ads campaigns across customer acquisition, prospecting, retargeting, conversion, and lead-generation objectives.
• Manage B2B lead-generation campaigns supporting the client's own growth.
• Monitor campaign budgets, pacing, targeting, bidding, and overall performance.
• Analyze e-commerce performance using metrics including ROAS, CPA/CAC, CTR, CPM, CVR, AOV, and revenue.
• Analyze B2B performance using metrics including CPL, lead quality, conversion rates, pipeline contribution, and acquisition efficiency.
• Identify opportunities to improve campaign efficiency, customer acquisition, lead generation, and overall return on advertising spend.
• Conduct audience, campaign, offer, landing-page, and creative testing.
• Analyze individual creative performance to identify winning and underperforming advertisements.
• Translate performance insights into clear and actionable creative briefs.
• Brief Graphic Designers and Video Editors on new concepts, hooks, messaging, formats, offers, and creative variations.
• Recommend new creative angles based on campaign data, customer behavior, audience insights, and previous results.
• Support ongoing campaign experimentation and optimization.
• Prepare regular campaign reporting, insights, and recommendations.
• Collaborate closely with creative, marketing, strategy, and e-commerce specialists.
• Contribute to broader acquisition and growth strategy.
• Stay current with advertising-platform developments, attribution changes, performance-marketing trends, and emerging opportunities.

Skills & Experience

• 5+ years of hands-on paid-media/performance-marketing experience.
• Experience working with premium or luxury brands is required.
• Strong experience managing DTC/e-commerce customer-acquisition campaigns.
• Strong experience managing B2B lead-generation campaigns.
• Hands-on expertise with Meta Ads Manager.
• Strong understanding of both e-commerce and B2B lead-generation funnels.
• Experience managing campaign budgets and making commercially informed allocation decisions.
• Advanced understanding of campaign setup, targeting, optimization, testing, and budget management.
• Strong understanding of ROAS, CPA/CAC, CTR, CPM, CVR, CPL, lead quality, and other relevant performance indicators.
• Strong analytical and problem-solving capabilities.
• Ability to interpret campaign and creative performance data.
• Demonstrated ability to translate performance data into clear creative recommendations and briefs.
• Experience collaborating directly with Graphic Designers and Video Editors.
• Strong reporting and stakeholder-communication skills.
• Business-level written and spoken English.
• Comfortable participating in live video calls and collaborating directly with a US-based team.

Highly Regarded

• Shopify/DTC ecosystem experience.
• Performance-marketing or e-commerce agency background.
• Experience managing multiple client accounts or brands.
• GA4 or similar analytics experience.
• Understanding of landing pages and CRO.
• Experience developing structured creative-testing frameworks.