Senior Paid Acquisition Manager – Meta & Google (PH based only)

Smartchannel Pty Ltd; Pasig; On-site; PHP 6,696,000 - 10,268,000; Full time

Job summary

Smartchannel Pty Ltd is seeking a hands-on paid media leader to own our AU$15M+ annual paid media budget across Meta Ads and Google Ads. You will shape strategy, optimize performance, and build scalable acquisition programs in a fast-growing DTC business.

This senior role requires deep platform expertise, a proven ability to turn large ad spend into profitable growth, and strong leadership to guide a cross-functional team and external partners.

Qualifications

• Demonstrated leadership in paid media management at scale.
• Experience owning AU$10M+ annual paid media budgets for DTC/ecommerce.
• Expertise in Meta Ads Manager and Google Ads platforms.

Responsibilities

• Own overall paid acquisition strategy across Meta Ads and Google Ads.
• Manage and optimise AU$15M+ annual paid media budget.
• Determine budget allocation, channel mix, bidding, audience architecture, and scaling priorities.
• Establish performance targets and ensure media investment aligns with commercial objectives.
• Identify opportunities to increase scale while preserving efficiency.
• Build and maintain testing roadmaps and attribution frameworks.
• Lead the paid acquisition team and partners to achieve growth.

Skills

Paid media leadership

AU$10M+ budgets

Meta Ads expertise

Google Ads expertise

Commercial & analytical thinking

Tools

Meta Ads Manager

Google Ads

Job description

We are a fast-growing direct-to-consumer (DTC) business operating in the Australian and New Zealand home energy market.

Our business is scaling rapidly, with approximately AU$15M+ invested annually in paid customer acquisition across our brands. As the home electrification and energy storage market continues to grow, we are building a high-performance acquisition function capable of scaling aggressively while maintaining strong commercial efficiency.

This is a high-impact leadership role for someone who has operated paid media at significant scale and knows how to turn large advertising budgets into predictable, profitable growth.

The Role

About the Company

We are a fast-growing direct-to-consumer (DTC) business operating in the Australian and New Zealand home energy market.

Our business is scaling rapidly, with approximately AU$15M+ invested annually in paid customer acquisition across our brands. As the home electrification and energy storage market continues to grow, we are building a high-performance acquisition function capable of scaling aggressively while maintaining strong commercial efficiency.

This is a high-impact leadership role for someone who has operated paid media at significant scale and knows how to turn large advertising budgets into predictable, profitable growth.

The Role

We are looking for a hands-on paid media leader with deep expertise in both Meta Ads and Google Ads to take ownership of our paid acquisition function.

You will be responsible for the strategy, performance, optimisation, testing, and scaling of a AU$15M+ annual paid media budget across Meta, Google, and emerging channels.

This is not a maintenance role.

We are looking for someone who can challenge existing strategies, identify opportunities others miss, rebuild account structures when necessary, improve acquisition economics, and make high-value decisions based on data.

You should be equally comfortable:

• Rebuilding a Meta account structure
• Restructuring Google Ads campaigns
• Developing bidding and budget allocation strategies
• Diagnosing CAC and ROAS performance
• Designing attribution and measurement frameworks
• Building testing roadmaps
• Reviewing creative performance
• Presenting acquisition strategy and performance to the CMO

In short, we need a strategic leader who is still a true operator.

Key Responsibilities

1. Paid Media Strategy & Ownership

• Own the overall paid acquisition strategy across Meta Ads and Google Ads, with responsibility for additional channels as the business expands.
• Manage and optimise a AU$15M+ annual paid media budget.
• Determine budget allocation, channel mix, campaign structure, bidding strategy, audience architecture, and scaling priorities.
• Establish clear performance targets and ensure media investment supports overall commercial objectives.
• Identify opportunities to increase scale without compromising acquisition efficiency.

2. Meta Ads & Google Ads

You must have deep, hands-on expertise in both platforms.

Meta Ads

• Own Meta account structure, campaign architecture, audience strategy, bidding, budget allocation, and scaling.
• Diagnose performance issues and identify opportunities across prospecting, retargeting, creative, audiences, and campaign structures.
• Develop and continuously improve Meta testing frameworks.
• Understand the relationship between creative performance, audience signals, attribution, and conversion outcomes.

Google Ads

• Own Google Ads strategy across relevant campaign types, including Search, Shopping, Performance Max, YouTube, and other applicable products.
• Develop account structures, bidding strategies, keyword and audience strategies, feed considerations, and budget allocation.
• Identify opportunities to improve conversion efficiency and scale profitable search and shopping acquisition.
• Evaluate Google performance alongside Meta and other channels rather than optimising each channel in isolation.

3. Performance & Commercial Optimisation

• Own key acquisition metrics including CAC, CPA, ROAS, conversion rate, lead quality, and customer value.
• Identify the underlying causes of performance changes rather than relying solely on platform-reported metrics.
• Make informed decisions on where to increase, reduce, or reallocate spend.
• Develop forecasting models that provide visibility into expected acquisition volume and cost.
• Continuously challenge assumptions and existing approaches to improve overall paid acquisition efficiency.

4. Attribution & Measurement

• Own the paid media attribution and measurement framework.
• Define what performance data should be trusted, what should be triangulated, and how channel performance should be evaluated.
• Work with internal data, analytics, and marketing stakeholders to improve tracking and measurement.
• Identify attribution gaps and implement improvements where required.
• Use first-party and platform data to make better budget and optimisation decisions.

5. Testing & Experimentation

• Build a structured testing framework across platforms, audiences, creative, offers, landing pages, bidding strategies, and campaign structures.
• Establish testing methodology, prioritisation, measurement, and documentation.
• Increase testing velocity while ensuring experiments produce actionable insights.
• Turn successful experiments into scalable acquisition strategies.
• Continuously test new approaches rather than relying on historical performance alone.

6. Performance Creative

• Partner closely with Brand and Creative teams to improve paid-media creative performance.
• Translate platform and customer data into clear creative briefs and testing requirements.
• Identify creative patterns that drive stronger acquisition performance.
• Establish a performance creative feedback loop between media data, creative development, and campaign results.
• Raise the standard of creative produced for paid acquisition.

7. Leadership & Team Management

• Lead and develop the paid acquisition team, including SEM, Meta, paid creative, and external agency resources.
• Establish clear performance expectations, priorities, and ways of working.
• Develop channel specialists while maintaining strategic oversight across the entire paid ecosystem.
• Build a culture focused on experimentation, accountability, commercial thinking, and continuous improvement.
• Work closely with the CMO and broader marketing leadership team on acquisition strategy.

What Success Looks Like

Success in this role will be measured by your ability to scale acquisition while materially improving efficiency and predictability.

Key outcomes include:

• Significant improvement in CAC and acquisition efficiency
• Sustainable growth in qualified customer/lead volume
• Improved ROAS and overall return on advertising investment
• More accurate paid-media forecasting
• Faster and more disciplined testing cycles
• Strong performance from Meta and Google
• A clear and trusted attribution framework
• A high-performing paid acquisition team capable of operating at scale

What We’re Looking For

Essential Requirements

• 8+ years of hands-on paid media / performance marketing experience
• Proven experience managing large-scale DTC, e-commerce, marketplace, or high-volume lead-generation campaigns
• Direct ownership of AU$10M+ annual paid media budgets in a current or previous role
• Expert‑level experience in BOTH Meta Ads and Google Ads
• Strong understanding of Meta Ads Manager and Google Ads, including campaign structure, bidding, optimisation, audiences, measurement, and scaling
• Demonstrated experience improving CAC, CPA, ROAS, or other core acquisition metrics
• Experience making significant budget allocation decisions based on performance data
• Strong understanding of attribution, tracking, analytics, and measurement
• Experience building or significantly improving paid-media testing frameworks
• Experience leading paid media specialists, creative teams, agencies, or equivalent resources
• Strong commercial and analytical thinking

Strongly Preferred

• Experience managing AU$1M+ monthly advertising spend
• Experience scaling DTC or e-commerce businesses
• Experience across Google Search, Shopping, Performance Max, YouTube, and Meta
• Experience with TikTok, programmatic, or other emerging acquisition channels
• Experience building or rebuilding attribution systems
• Experience working with large-scale performance creative programs
• Experience operating in fast-growth or highly competitive environments
• Strong understanding of incrementality and multi-channel attribution
• Ability to communicate complex acquisition data clearly to senior leadership

What We Value

• Thinks like an owner, not just a channel manager
• Is highly analytical but comfortable making decisions with imperfect data
• Can move between strategic planning and hands‑on platform execution
• Challenges assumptions and is willing to test unconventional approaches
• Understands that platform metrics are inputs, not the entire business picture
• Has strong commercial judgment
• Moves quickly without sacrificing analytical discipline
• Can explain not only what they changed, but why they changed it, what the data showed, and what happened next

Important Note

This role requires genuine hands‑on expertise in both Meta Ads and Google Ads.

We are not looking for a candidate who is primarily a Meta specialist who has managed a Google Ads team, or a Google specialist who has overseen Meta through an agency.

The successful candidate should be able to personally diagnose, strategise, optimise, and scale both platforms at a senior level.

• If you have managed significant paid-media budgets and can demonstrate how your decisions directly improved acquisition economics, we would like to hear from you.