Sr. Paid Social Lead (Meta, LinkedIn & TikTok)

Equity Connect Outsourced, Inc.; Taguig; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

Equity Connect Outsourced (ECO) seeks an experienced Senior Paid Social Lead to own its paid social offering for a diverse client portfolio across Australia and the Middle East. You will develop strategy, build and optimise campaigns, and drive measurable outcomes across four to five clients with dedicated specialists for Google Ads.

The role emphasizes strategy, execution, performance, testing, reporting, and continuous improvement, with autonomy and a frontier mindset on AI usage to enhance

Qualifications

• 5+ years hands-on paid social experience.
• Strong agency experience managing multiple client accounts.
• Demonstrated success with Meta, LinkedIn, and TikTok campaigns.
• Strong English written communication and strategic thinking.
• Ability to work independently with proactive stance on improvement.

Responsibilities

• Develop paid social strategies aligned with client objectives.
• Build full-funnel campaigns across awareness, consideration, and conversion.
• Manage structures, audiences, budgets, and pacing for multiple campaigns.
• Conduct ongoing testing across audiences, creative, messaging, and formats.
• Track performance metrics and provide actionable insights for optimization.
• Collaborate with strategy, creative, and content teams to ensure consistency.
• Stay ahead of platform changes and apply AI thoughtfully to performance.

Skills

Paid social experience

Agency experience

Strategy development

Analytics and reporting

Independence and ownership

Tools

Meta Ads

LinkedIn Ads

TikTok Ads

GA4 / Google Tag Manager

Job description

About the Team

Equity Connect Outsourced (ECO) builds high-performing offshore teams that help businesses scale with speed, structure, and care. We partner with clients across functions and industries to provide dependable, skilled support that strengthens operations and unlocks growth.

In this role, you will support a strategic marketing agency working across Australia and the Middle East, helping ambitious brands become known, trusted, and chosen.

The agency partners with businesses that value strategy before execution, with clients spanning hospitality, property, education, healthcare, infrastructure, professional services, and multinational organisations.

As the agency continues to grow, we are looking for an experienced Senior Paid Social Lead to own and elevate its paid social offering.

The Role (Your Day-to-day)

As the Senior Paid Social Lead, you will own paid social strategy and performance across a diverse portfolio of Australian and international clients.

This is a senior, hands‑on performance role for someone who understands how to turn paid social activity into meaningful commercial outcomes. You will develop strategy, build and optimise campaigns, analyse performance, design structured testing programs, and proactively identify opportunities for growth.

You will typically support approximately four to five clients, each with multiple campaigns, while working closely with strategy, creative, content, and leadership teams. Separate specialists manage Google Ads, allowing you to focus deeply on paid social.

This is not primarily a client-management role. Your focus will be on strategy, execution, performance, testing, reporting, and continuous improvement.

You will work within an environment where expectations are clear but autonomy is high. Success therefore requires someone who can work independently, make sound decisions, and continually ask: “What are we not doing that could improve performance?”

We are not looking for someone who simply keeps campaigns running. We want someone who considers themselves a paid social expert, stays at the frontier of the field, embraces AI thoughtfully, and knows how to make campaigns perform.

Key Responsibilities (What You’ll Do)

Paid Social Strategy

• Develop paid social strategies aligned with each client’s commercial and marketing objectives.
• Build full-funnel approaches across awareness, consideration, lead generation, conversion, and remarketing.
• Recommend appropriate campaign structures, audiences, platforms, objectives, and budget allocation.
• Identify opportunities to improve performance and scale successful campaigns.
• Understand how paid social contributes to broader brand, content, and commercial strategies.
• Stay ahead of platform developments, algorithm changes, new protocols, and emerging advertising opportunities.
• Proactively identify opportunities before clients or internal teams need to ask.

Campaign Management

• Build, launch, manage, and optimise campaigns across Meta, LinkedIn, and TikTok.
• Manage campaign structures, targeting, placements, budgets, bidding, and pacing.
• Conduct ongoing testing across audiences, creative, messaging, formats, offers, and landing pages.
• Build custom audiences, lookalike audiences, and remarketing journeys.
• Monitor performance closely and make proactive adjustments.
• Manage campaigns across lead generation, eCommerce, brand awareness, recruitment, and business-development objectives.
• Maintain strong campaign organisation, naming conventions, documentation, and quality control.

Performance & Analytics

• Analyse campaign performance and turn data into clear, actionable insights.
• Track and interpret metrics including CPL, CPA, CTR, CPM, frequency, ROAS, CAC, conversion rate, and other relevant commercial measures.
• Identify underperformance early and take corrective action.
• Assess campaign performance in the context of broader business objectives, not simply platform metrics.
• Contribute clear performance insights for internal reporting and client presentations.
• Use data to recommend changes to targeting, creative, offers, landing pages, budget allocation, and campaign structure.

Tracking & Technical Setup

• Configure and maintain Meta Pixel, LinkedIn Insight Tag, and TikTok Pixel.
• Work confidently with Google Tag Manager and GA4 to validate tracking and attribution.
• Implement and troubleshoot platform conversion events.
• Support Conversions API and server‑side tracking implementations where required.
• Work with developers and web specialists when technical implementation is needed.
• Ensure campaign data is accurate, consistent, and reliable.

Creative Performance

• Develop clear, commercially informed creative briefs for designers, copywriters, and content creators.
• Understand what drives strong performance across static, video, carousel, UGC, and lead‑generation creative.
• Review creative from a performance perspective before campaigns launch.
• Identify creative fatigue and recommend new concepts, formats, messaging, and angles.
• Build structured creative‑testing programs.
• Give creative and content teams clear performance context and direction without compromising brand quality.

Regional Market Strategy

• Adapt campaign strategy, targeting, creative, and messaging for different markets.
• Demonstrate a strong understanding of Australian consumer and business audiences.
• Apply appropriate market nuance across Australia and the Middle East, particularly the UAE and Saudi Arabia.
• Consider cultural sensitivities, language, buying behaviour, platform usage, seasonality, and regional events.
• Avoid one‑size‑fits‑all approaches across countries and audiences.
• Recommend when campaigns require market‑specific creative, messaging, targeting, and offers.

AI, Learning & Continuous Improvement

• Actively use AI to improve campaign analysis, research, testing, ideation, reporting, and workflow efficiency.
• Continuously explore new AI use cases relevant to paid social and performance marketing.
• Share useful learnings, tools, and emerging practices with the broader team.
• Maintain an active learning habit across platform updates, algorithms, protocols, measurement, and paid social best practice.
• Test new approaches thoughtfully and evaluate their commercial impact.

Requirements (What You Need to Be Successful)

• At least 5 years of hands‑on paid social experience.
• Strong agency experience managing multiple client accounts simultaneously.
• Demonstrated success managing campaigns across Meta Ads, LinkedIn Ads, and TikTok Ads.
• Strong, recent experience targeting Australian audiences and an understanding of Australian market and cultural nuances.
• Experience managing both lead‑generation and eCommerce campaigns.
• Experience managing meaningful advertising budgets across multiple campaigns or clients.
• Advanced knowledge of audience strategy, campaign structure, testing, optimisation, and scaling.
• Strong understanding of the differences between Meta, LinkedIn, and TikTok platforms, audiences, algorithms, and optimisation approaches.
• Strong analytical and problem‑solving skills.
• Clear understanding of attribution, conversion tracking, and campaign measurement.
• Working knowledge of GA4 and Google Tag Manager.
• Ability to translate performance data into practical commercial recommendations.
• Strong creative‑performance instincts and the ability to provide useful direction to designers, copywriters, and content teams.
• Strong commercial judgement and exceptional attention to detail.
• Excellent organisation and time‑management skills, with the ability to manage multiple client campaigns and competing priorities.
• Ability to work independently, take ownership of performance, and make sound decisions without continual direction.
• Strong written English communication skills.
• Confidence contributing strategic recommendations internally.
• A proactive, curious mindset and genuine commitment to staying at the forefront of paid social.
• Demonstrated use of AI within day‑to‑day paid social or performance‑marketing workflows.

Nice to Have (Your Advantage)

• Paid social experience targeting the Middle East, particularly the UAE and Saudi Arabia.
• Experience managing both B2B and B2C campaigns.
• Recruitment and employer‑brand campaign experience.
• Experience across property, hospitality, education, healthcare, infrastructure, or professional services.
• eCommerce catalogue and product‑feed campaign experience.
• Experience with Snapchat Ads, Pinterest Ads, Reddit Ads, X Ads, YouTube paid video support, programmatic, display, or emerging advertising platforms.
• CRM integration experience, including HubSpot or Salesforce.
• Looker Studio dashboard creation.
• Conversion‑rate optimisation and landing‑page strategy.
• Experience using heat‑mapping and behavioural tools such as Hotjar or Microsoft Clarity.
• Experience with server‑side tracking or more advanced Conversions API implementations.

What Success Looks Like

• Campaigns consistently meet or improve against agreed objectives.
• Accounts are proactively managed rather than simply monitored.
• Testing is structured, ongoing, and clearly documented.
• Performance improves through stronger strategy, targeting, creative, and optimisation.
• Tracking and attribution remain accurate and dependable.
• Regional strategies reflect the realities of each market.
• Growth opportunities are identified before clients need to ask.
• Creative and content teams receive clear direction on what is required and why.
• AI and emerging tools are used thoughtfully to improve analysis and execution.
• Paid social becomes an increasingly strong and commercially valuable part of the agency’s offering.