Senior Omni-Channel Digital Marketing Lead

McDonald's Singapore; Santo Niño 1st; On-site; PHP 4,183,000 - 5,906,000; Full time

Job summary

McDonald’s Singapore is seeking a consultant to join the Digital team to support the Senior Manager Digital portfolio in leading integrated marketing strategies and omni-channel campaigns. You will drive member acquisition, manage campaigns from briefing to execution, and analyse performance with cross-functional partners.

The role requires strong communication, analytical skills, and a Customer-centric mindset to thrive in fast-paced environments.

Qualifications

• Minimum 3 years of experience in F&B, consumer retail or handling multinational brands in agencies.
• Strong knowledge of mobile apps, loyalty or reward programs and digital trends.
• Excellent communication and presentation skills to foster partnerships and present business cases.
• Analytical mindset with ability to interpret data and campaign performance reports.
• Technical proficiency in Microsoft Word, Excel and PowerPoint.
• Customer centric approach and flexibility to thrive in fast-paced environments.
• Bachelor’s degree in Business, Marketing, or Communications (preferred).

Responsibilities

• Lead omni-channel marketing campaigns and promotions from briefing to execution.
• Analyse post campaign performance with analytics teams and agencies, and provide optimization recommendations.
• Facilitate cross-functional team meetings and manage project timelines, deliverables and approvals.
• Support campaigns and promotions; coordinate with cross-functional teams and track action items.
• Develop communication plans for restaurant execution and ensure timely field communication.

Skills

Campaign planning

Project management

Analytics

Communication

Multi-channel marketing

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

McDonald’s Singapore is seeking a consultant to join the Digital team to support the Senior Manager Digital portfolio in leading integrated marketing strategies and omni-channel campaigns. You will drive member acquisition, manage campaigns from briefing to execution, and analyse performance with cross-functional partners.

The role requires strong communication, analytical skills, and a Customer-centric mindset to thrive in fast-paced environments.