National Marketing Lead: Campaigns & Growth Driver

McDonald's Singapore; Santo Niño 1st; On-site; PHP 2,953,000 - 4,429,000; Full time

Job summary

McDonald's Singapore is seeking a Marketing Specialist to assist in developing national campaigns, business plans and key platforms that drive sales, guest counts, market share and profitability.

You will coordinate with cross-functional teams and external agencies to ensure flawless execution across TV, print, digital and in-store channels while setting objectives, strategies and execution plans to grow the brand and business.

Qualifications

• Degree in Marketing, Advertising and/or Communication as stated.
• Experience in FMCG, QSR, or F&B product planning and launches.
• Data-driven with strong business acumen and analytic skills.
• Self-starter with ownership and drive for brand results.
• Relationship builder with internal and external partners.
• Strong communication, and project/budget management skills.
• Ability to work under pressure in a fast-paced environment.

Responsibilities

• Assist in developing and delivering national marketing campaigns from concept to execution across media and in-store.
• Manage budget, timelines, and contingency for assigned programs.
• Drive trial and repeat usage with launches across TV, print, radio, OOH, digital.
• Act as brand steward to ensure brand guidelines and logo usage.
• Analyze marketing performance and apply learnings to future programs.
• Coordinate with agencies and partners to ensure quality deliverables.
• Handle complex projects with tight schedules and cross-functional collaboration.
• Prioritize projects and deliver results through teamwork and influence.
• Lead cross-functional decision making and align with key customers and stakeholders.

Skills

Data-driven mindset

Business acumen

Analytic skills

Ownership

Communication skills

Budget management

Cross-functional collaboration

Multicultural adaptability

Education

Degree holder in Marketing, Advertising and/or Communication

Job description

McDonald's Singapore is seeking a Marketing Specialist to assist in developing national campaigns, business plans and key platforms that drive sales, guest counts, market share and profitability.

You will coordinate with cross-functional teams and external agencies to ensure flawless execution across TV, print, digital and in-store channels while setting objectives, strategies and execution plans to grow the brand and business.