Senior Meta Media Buyer & Creative Strategist (Remote)

Expounder Corp.; Manila; Remote; PHP 1,339,000 - 2,009,000; Full time

Benefits offered by this job

Performance bonuses

Year-end bonus

Training & AI tools access

Learning resources

Job summary

Expounder Corp. seeks a Senior Meta Media Buyer to plan and run Meta campaigns and personally produce AI-generated ads and UGC videos. You will own paid acquisition and creative for two health, wellness, and beauty brands, with clear KPIs and direct reporting to leadership.

This hands-on role requires expertise in Meta ads, creative testing, and analytics. You will manage two brands on Shopify, ensure policy compliance, set up tracking, and collaborate with teams to optimize conversion from free

Qualifications

• Proven experience independently running Meta Ads from setup to optimization.
• A portfolio of ads you personally created (AI statics and UGC) with measurable results.
• Experience advertising in health, wellness, supplement, or cosmetics categories with strong policy knowledge.
• Track record of keeping ad accounts compliant and handling policy reviews.
• Experience sourcing, briefing, and managing UGC creators.
• Solid funnel knowledge: acquisition, retargeting, offers, messaging, analytics.
• Working knowledge of Meta Pixel, Conversions API, UTMs, Shopify analytics, and GA4.
• Practical use of AI tools like Claude; proactive, self-directed, reliable, and accountable.
• Available full-time with required overlap with US Pacific leadership.

Responsibilities

• Plan, launch, and optimize Meta campaigns that drive free sign-ups to our online community.
• Grow conversion from free to paid membership, including retargeting campaigns.
• Collaborate with email and community teams to improve free-to-paid conversion.
• Run prospecting, retargeting, and scaling campaigns on Meta for skincare and cosmetics e-commerce.
• Make scaling decisions based on contribution margin, not just ROAS.
• Personally produce AI static ads and AI-assisted UGC; source and manage creators.
• Write ad copy and landing pages that comply with Meta policies for health products.
• Set up and maintain Meta Pixel, Conversions API, and UTM tracking; report weekly.
• Use Shopify analytics and GA4; leverage Triple Whale as a plus.

Skills

Meta Ads

Ad testing

UGC production

AI tools

Analytics

Shopify analytics

GA4

Policy knowledge

Communication

Tools

Meta Pixel

Conversions API

UTMs

Shopify Analytics

GA4

Triple Whale

Job description

Remote | Full-time
Salary: PHP 120,000 - 180,000 per month (still negotiable depending on skills and experience)
Schedule: Monday–Friday, 12:00 PM–10:00 PM European time (6:00 PM–4:00 AM Philippine time; with a required overlap window with US Pacific leadership during Pacific morning time)

About the Role

We are looking for a Senior Meta Media Buyer who is also a hands-on creative strategist. You will plan and run Meta ad campaigns and personally produce the AI-generated static ads and UGC-style videos behind them. You will own paid acquisition and creative for two businesses, each with clear KPIs, and report results directly to leadership.

About the Company

A growing entrepreneurial group operating across several industries. This role supports two businesses in the health, wellness, and beauty space: an online wellness education community and a fast-growing skincare and cosmetics e-commerce brand on Shopify. The team moves quickly and values people who take ownership, test fast, and solve problems independently.

Key Responsibilities

• Online Community Growth
  • Plan, launch, and optimize Meta campaigns that drive free sign-ups to our online community (hosted on Skool).
  • Grow conversion from free to paid membership, including retargeting campaigns for free members.
  • Work with the email and community teams to improve free-to-paid conversion.
  • KPIs: cost per free sign-up, free-to-paid conversion rate, cost per paid member, and 30–90 day member retention.
• Skincare & Cosmetics E-commerce (Shopify)
  • Run prospecting, retargeting, and scaling campaigns on Meta.
  • Make scaling decisions based on contribution margin, not just platform-reported ROAS.
  • KPIs: ROAS, blended cost per order / MER, and contribution margin.
• Creative Strategy & Production
  • Personally produce AI static ads and AI-assisted UGC. This is a hands-on creative role, not direction only.
  • Source, brief, and manage UGC creators, including briefs, contracts, and usage rights.
  • Run structured tests on hooks, angles, and offers across both businesses.
  • Keep a creative testing log that records winning ads and why they worked.
  • Deliver a steady weekly volume of new concepts (AI statics, UGC scripts, and finished UGC videos), plus iterations on winners.
• Ad Policy Compliance & Account Health
  • Write ad copy and landing page content that complies with Meta's advertising policies for health, wellness, and cosmetic products.
  • Keep ad accounts in good standing by following platform policies and handling reviews and appeals when needed.
  • Be ready to share examples of how you have kept accounts compliant or resolved policy issues.
• Tracking & Reporting
  • Set up and maintain Meta Pixel, Conversions API, and UTM tracking.
  • Attribute results across the community funnel and the Shopify store.
  • Deliver weekly performance reports against your KPIs.
  • Use Shopify analytics and GA4 confidently. Triple Whale is a plus.
• AI-Driven Workflow
  • Work hands-on with Claude and AI creative tools such as Higgsfield or similar.
  • Use AI workflows to speed up testing, reporting, and creative production.

Requirements

• Proven experience independently running Meta Ads, from setup and optimization to testing, scaling, and performance analysis.
• A portfolio of ads you personally created (AI statics and UGC) with measurable results.
• Experience advertising in health, wellness, supplement, or cosmetics categories, with strong knowledge of Meta's policies for these products.
• A track record of keeping ad accounts in good standing and handling policy reviews and appeals.
• Experience sourcing, briefing, and managing UGC creators.
• Solid funnel knowledge: acquisition, retargeting, offers, messaging, conversion, and analytics.
• Working knowledge of Meta Pixel, Conversions API, UTMs, Shopify analytics, and GA4.
• Practical, everyday use of AI tools, including Claude and AI creative tools.
• Proactive, self-directed, reliable, responsive, and accountable.
• Available full-time for a stable, long-term role, including the required overlap with US Pacific leadership.

Nice to Have

• Shopify store experience (store management, product updates, conversion optimization)
• ClickUp for project management
• Triple Whale or other e-commerce analytics tools
• Basic WordPress skills
• Experience growing an online community (Skool or similar)
• Email and SMS marketing knowledge
• Interest in wellness, skincare, or longevity

Compensation & Benefits

• PHP 120,000 - 180,000 per month (still negotiable depending on skills and experience)
• Performance bonuses tied to community and e-commerce results
• Year-end bonus
• Free access to our in-house training program on advertising, marketing, growth, and creative work
• Access to courses, AI tools, and other learning resources