Senior Marketing Specialist

Maya; Metro Manila; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Maya Business is seeking a Senior Marketing Specialist to drive product adoption, customer education, brand growth, and engagement for the Maya Business app and related banking solutions.

The role translates product capabilities into compelling customer value propositions and leads customer-facing communications and organic growth initiatives to keep customers informed and confident throughout their journey.

Qualifications

• Strong brand and product marketing experience with GTM planning and launches.
• Customer-centric campaigns and storytelling abilities.
• Proficient in digital marketing, SEO, and content strategies.
• Experience using analytics to drive campaign performance.

Responsibilities

• Lead product marketing and GTM strategies for Maya Business features and services.
• Develop product positioning, messaging, and value propositions to drive acquisition and engagement.
• Partner with Product, Growth, Operations, Compliance, and other teams to launch initiatives.
• Drive brand strategy and campaigns to increase awareness and consideration for Maya Business.
• Own Maya Business brand assets and ensure consistency across customer touchpoints.
• Lead organic growth across website, social, search, and content channels.
• Guide SEO and content marketing to improve discoverability and lead generation.
• Create customer education programs to improve onboarding and feature adoption.
• Develop customer-facing content like FAQs, tutorials, guides, and in-app communications.
• Manage critical customer communications including advisories, pricing updates, and scam awareness.

Skills

Brand Marketing

Product Marketing

GTM planning

SEO

Content marketing

Data-driven decisions

Cross-functional collaboration

Job description

The Senior Marketing Specialist is responsible for driving product adoption, customer education, brand growth, and customer engagement for Maya Business. This role owns the product marketing strategy for the Maya Business app, banking solutions, and value-added services, translating product capabilities into compelling customer value propositions. The role also leads customer-facing communications and organic growth initiatives to ensure customers remain informed, engaged, and confident throughout their journey.

What you will do:

• Lead product marketing and go-to-market (GTM) strategies for new products, features, and platform enhancements.
• Develop product positioning, messaging, and value propositions that drive customer acquisition, adoption, and engagement.
• Partner with Product, Growth, Operations, Compliance, and other cross-functional teams to successfully launch initiatives.
• Drive brand strategy and brand-building campaigns that increase awareness, consideration, and preference for Maya Business.
• Own and maintain Maya Business brand assets and ensure consistency across all customer touchpoints.
• Lead organic growth initiatives across website, social media, search, and content channels.
• Guide SEO and content marketing efforts to improve discoverability, engagement, and lead generation.
• Create and execute customer education programs that improve onboarding, activation, and feature adoption.
• Develop customer-facing content such as FAQs, tutorials, guides, landing pages, and in-app communications.
• Manage critical customer communications including advisories, service downtimes, pricing updates, and scam awareness initiatives.
• Monitor campaign, engagement, and adoption metrics and recommend optimization opportunities.

What we are looking for:

• 5–8 years of experience in Brand Marketing, Product Marketing, Digital Marketing, or Marketing Communications.
• Strong product and brand marketing experience, including GTM planning and product launch execution.
• Customer-first mindset with excellent storytelling and communication skills.
• Experience developing brand strategies, positioning, and customer-centric marketing campaigns.
• Strong knowledge of digital marketing, SEO, content marketing, and customer segmentation.
• Data-driven decision-making capabilities with experience using campaign and performance analytics to drive results.
• Experience leading cross-functional projects and influencing stakeholders across multiple teams.Experience managing direct reports or mentoring junior team members is an advantage.
• Background in fintech, banking, payments, or technology is highly preferred.