Senior Marketing Programs Officer - Remittance

BDO Unibank; Metro Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

BDO Unibank, Inc. seeks a seasoned marketer to lead planning, development, and execution of promotional programs, partnerships, and events that boost brand visibility and OFW engagement.

You will evaluate opportunities and coordinate with internal teams and partners, manage budgets, and measure ROI to deliver marketing value aligned with business objectives.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Management, Advertising, Public Relations, or any related field.

Responsibilities

• Plan, develop and execute marketing programs, events and promotional campaigns.
• Coordinate with internal stakeholders, vendors, and partners to ensure successful program delivery.
• Manage end-to-end project planning, budgeting, implementation and evaluation.
• Monitor program performance and ROI to measure success.
• Prepare proposals and recommendations for management approval.
• Maintain partner, supplier and program records including contracts and agreements.
• Ensure compliance with internal policies, audit requirements and regulatory standards.

Skills

Marketing

Events management

Partnership management

Brand activations

Project management

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Job description

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

Lead the planning, development, and execution of promotional programs, partnerships, and events that enhance brand visibility, support business objectives, and strengthen engagement with OFWs. Evaluate opportunities and recommend strategic collaborations that deliver maximum marketing and business value.

Key Responsibilities

Program Management

• Conduct market research and identify marketing, sponsorship, and partnership opportunities.
• Develop and execute marketing programs, events, and promotional campaigns aligned with business objectives.
• Manage end-to-end project planning, budgeting, implementation, and evaluation.
• Coordinate with internal stakeholders, vendors, and partners to ensure successful program delivery.
• Prepare proposals, presentations, and recommendations for management approval.
• Monitor program performance and conduct post-event evaluations to measure results and ROI.
• Ensure consistent brand visibility and maximize cross-selling opportunities.

Partnership Management

• Build and maintain strong relationships with strategic partners and stakeholders.
• Develop collaborative programs that support OFW engagement and business growth.
• Identify new partnership opportunities to strengthen customer acquisition and brand presence.
• Serve as the primary liaison for assigned partners and ensure fulfillment of partnership commitments.

Operations and Administrative Support

• Maintain partner, supplier, and program records, including contracts and agreements.
• Monitor program budgets, expenses, and documentation.
• Provide operational support to the Marketing Services Team Head.
• Coordinate deployment personnel assigned to events and programs.
• Ensure compliance with internal policies, audit requirements, and regulatory standards.
• Prepare reports, performance updates, and other management requirements.
• Perform other duties as assigned by management.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Management, Advertising, Public Relations, or any related field.
• Minimum of five (5) years of relevant experience in marketing, events management, partnership management, brand activations, project management, or related functions.
• Experience in banking, financial services, remittance, or consumer marketing is an advantage.
• Must be amenable to working onsite and be assigned to Makati or Ortigas