Events & Marketing Head

BDO Unibank; Mandaluyong; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

BDO Unibank, Inc. in the Philippines is seeking a Marketing Manager to lead marketing campaigns, events, brand activations, and branch marketing initiatives while guiding a team and aligning with key stakeholders across the organization.

This onsite role requires a Bachelor’s degree in Marketing or related field, 8+ years of experience, and strong leadership and communication skills. You will collaborate with business units, manage budgets, and ensure brand standards are upheld.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• At least 8 years of marketing experience with 3 years in a people management role.
• Experience in banking, financial services, insurance, or fintech is preferred.
• Excellent leadership and communication skills.
• Willing to work onsite in Ortigas.

Responsibilities

• Lead and manage the marketing team to deliver business and branding objectives.
• Plan and execute marketing campaigns, events, sponsorships, and brand activation programs.
• Oversee branch marketing, merchandising, and marketing collateral deployment.
• Ensure all marketing materials comply with brand standards and guidelines.
• Manage relationships with agencies, suppliers, and event partners.
• Partner with business units to support customer acquisition and growth initiatives.
• Monitor campaign and event performance and recommend improvements.
• Manage marketing budgets, timelines, and resources effectively.

Skills

Leadership

Stakeholder management

Marketing campaigns

Events & activations

Brand management

Budget management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

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Mandaluyong City, National Capital Region, PH

Business Unit: Branch Banking Group

Department:

About BDO

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise "We Find Ways," we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

The Marketing Manager leads marketing campaigns, events, brand activations, and branch marketing initiatives while managing a team and partnering with key stakeholders across the organization.

Key Responsibilities

Lead and manage the marketing team to deliver business and branding objectives.

Plan and execute marketing campaigns, events, sponsorships, and brand activation programs.

Oversee branch marketing, merchandising, and marketing collateral deployment.

Ensure all marketing materials comply with brand standards and guidelines.

Manage relationships with agencies, suppliers, and event partners.

Partner with business units to support customer acquisition and growth initiatives.

Monitor campaign and event performance and recommend improvements.

Manage marketing budgets, timelines, and resources effectively.

Qualifications

Bachelor's Degree in Marketing, Business, Communications, or related field.

At least 8 years of marketing experience with 3 years in a people management role.

Strong background in marketing events, activations, and brand management.

Experience in banking, financial services, insurance, or fintech is preferred.

Excellent leadership, stakeholder management, and communication skills.

Willing to work onsite in Ortigas.

BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications, and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability. Requisition ID: 30241

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