Content Officer

BDO Unibank; Mandaluyong; On-site; PHP 600,000 - 900,000; Full time

Job summary

BDO Unibank, Inc. is seeking a Content Officer for the Remit unit to lead the development and execution of marketing campaigns, programs, and services.

You will own the marketing planning process and coordinate with cross-functional teams to deliver campaign objectives and reinforce brand messaging. You will manage customer-focused initiatives to build brand awareness, engagement, and conversions across target markets, with onsite work in Makati or Ortigas and a strong emphasis on collaboration

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communication Arts, Media, or related field.
• At least 8 years of experience related to business management, marketing and advertising.
• Experience in remit/OFW industry is a plus.
• Must be amenable to work onsite and be assigned to Makati or Ortigas.

Responsibilities

• Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross-functional stakeholders
• Lead a customer‑first approach in 1) creating brand awareness 2) building brand equity, 3) driving engagement and/or 3) generating conversions among business unit's target markets
• Build and maintain thought leadership and subject matter expertise encompassing all customer segments
• Work with the business unit to help support business objectives

Skills

Marketing strategy

Campaign management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Digital Marketing, Communication Arts, Media, or related field

Job description

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Mandaluyong City, National Capital Region, PH

Business Unit: Transaction Banking Group

Department: Marketing

About BDO

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

The Content Officer will spearhead the development and executions for the varied projects, services and activities for BDO Remit.

The Content Officer is tasked to create, manage and execute marketing campaigns/ programs for the business unit.

Key Responsibilities

• Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross-functional stakeholders
• Lead a customer‑first approach in 1) creating brand awareness 2) building brand equity, 3) driving engagement and/or 3) generating conversions among business unit's target markets
• Build and maintain thought leadership and subject matter expertise encompassing all customer segments
• Work with the business unit to help support business objectives

Qualifications

• Graduate of Bachelor’s Degree in Marketing, Digital Marketing, Communication Arts, Media, or a related field
• At least 8 years of experience related to business management, marketing and advertising
• Experience in remit/OFW industry is plus
• MustbeamenabletoworkingonsiteandbeassignedtoMakatiorOrtigas

BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications, and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability. Requisition ID: 24494

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